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Celador International and Glu Mobile Launch "Who Wants To Be A Millionaire? 2nd Edition"

Fourth title in multi-million seller series to launch on mobile phones in Europe

London, UK - 4 July, 2006 - Glu Mobile, a leading developer and global publisher of mobile entertainment, and Celador International today announced the launch of the much-anticipated "Who Wants To Be A Millionaire? 2nd Edition." Today's launch follows the success of the original title, which sold more than one million units in the first eight months of launch and secured the top spot on the official Entertainment and Leisure Software Publishers Association (ELSPA) mobile games download chart. "The 'Who Wants To Be A Millionaire?' franchise of games has been immensely successful on the mobile platform, and we're thrilled to bring the new and improved game to mobile gamers throughout Europe," said Kristian Segerstråle, Managing Director, EMEA, Glu Mobile. "The combination of great gameplay, the strength of the 'Millionaire' brand, and people's love of trivia make this title a must-have, and its popularity reinforces Glu's ability to bring the very best casual games to mobile." "Who Wants To Be A Millionaire? 2nd Edition" features all new questions, more trivia teasers, enhanced graphics and the familiar format and lifelines of the popular TV show. In addition, players can now compete in the "fastest finger first" round in which the faster players answer, the higher their score. Players can also upload their high scores online to show off their trivia knowledge and millionaire status. "Glu's reputation for creating exceptional games for the mobile platform has surpassed our expectations," said Selma Turajlic, Head of Interactive at Celador International. "'Who Wants To Be A Millionaire? 2nd Edition'" brings the gameplay and trivia that has made the title successful and enhances it for an even greater experience." "Who Wants To Be A Millionaire? 2nd Edition" is the fourth title Glu has launched in partnership with Celador International, one of the world's most successful entertainment brand licensing companies. About Celador International Celador International specialises in the development, distribution and licensing of some of the world's most successful television and entertainment properties, and is comprised of six operating divisions: Format Sales & Distribution, International Production, Licensing and Marketing, Interactive, Kids Programming and Brand Alliances. Working with a range of international partners, Celador International's strategic business objective is to build sustainable value and exploit the worldwide commercial potential within its unrivalled portfolio of brands. About Glu Mobile Glu Mobile is a leading developer and global publisher of mobile entertainment. Glu's portfolio of games, ringtones, wallpapers and information applications include both original titles and entertainment based on major brands from Atari, Cartoon Network, Celador International, FOX Sports Interactive, Harrah's, Hasbro, PlayFirst, PopCap Games, Sega and Twentieth Century Fox. Based in San Mateo, California with offices in Hong Kong, London and Manchester, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners, and by Time Warner Investments. Recently Glu acquired the UK-based mobile entertainment company iFone, adding SONIC THE HEDGEHOG, MONOPOLY, and ATARI Classics to its portfolio. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com. # # # GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other names and trademarks are trademarks or registered trademarks of their respective owners. For more information please contact: Yvette Dore Head of Press and PR Celador International Tel: +44 (0) 20 7845 6836 Email: ydore@celador.co.uk Emma Brown PR Manager Glu Mobile Tel: +44 (0)161 827 8200 Email: emma.brown@glu.com
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