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CEA considers bridging E3 gap

The Consumer Electronics Association has announced that it is considering the viability of a new consumer and trade event for the games industry, in the wake of changes to the format of E3.

The Consumer Electronics Association has announced that it is considering the viability of a new consumer and trade event for the games industry, in the wake of changes to the format of E3.

Prior to the formation of the E3 show in 1994, the CES was the largest gaming show in the US and both Microsoft's Xbox and Sony's PlayStation were both previewed or launched at the show.

Following the ESA's decision to alter the format of E3, the CEA believes there's a gap in the industry calendar which is hopes to fill with a freshly designed event based on feedback from the electronic entertainment industry.

Gary Shapiro, CEA's president and CEO, commented: "Since ESA decided to eliminate the E3 event in its known format, we have been deluged with inquiries on whether we could fill the tradeshow needs of smaller video entertainment companies. Our executive board met yesterday and unanimously asked staff to explore ways that we can help the gaming community."

"The Consumer Electronics Association believes that tradeshows are the most viable means for reaching a market as they serve smaller companies and entrepreneurs who need access to media, buyers and investors," he added.

The advisory committee is being led by CEA executives Karen Chupka (senior vice president of events and conferences) and Dan Cole (vice president of business development) with support from companies including Auravision, Majesco Entertainment and NCsoft.

"A major goal of this advisory committee is to generate gaming community feedback on how best to meet the needs of the industry," said Karen Chupka. "As long as there is desire and commitment, we are ready to service this community and will begin looking at venues in Las Vegas and Los Angeles and for appropriate partners."

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