The Casual Games Association has announced a second dedicated casual gaming conference, Casuality, which is currently scheduled to take place at the end of August 2006 in Seattle.
Designed to meet the needs of developers, publishers and distributors around the world, the conference encompasses digital download, handheld, traditional retail and mobile markets, providing education and community collaboration in an effort to grow and mature the casual games market on a global basis.
The steering committee for the event includes Electronic Arts Pogo's executive producer, Andrew Pedersen, Microsoft Casual Games' studio manager, Chris Early, PopCap Games' CEO, David Roberts and Jessica Tams, director of partner development for Trymedia, a division of Macrovision.
Commenting on the creation of the event, Tams stated: "After working in development, publishing, and distribution in the core, casual and mobile space, I came to appreciate the ability to discuss issues with my peers across the entire value chain in an open, non confrontational and supportive fashion. It is very important for us to all work together to increase the exposure of our games to a diverse audience and thus grow the entire industry of making games for a wide consumer base."
Confirmed speakers for the event, which follows the European Casuality conference scheduled to take place in Amsterdam this coming February, include Adeo Ressi, CEO and founder of Game Trust, Greg Mills, director of premium games, AOL Premium Consumer Services, James Gwertzman, director of business development, PopCap Games, Nick Fortugno, senior game designer, gameLab and Noah Heller, senior producer product development, Surreal Software a Midway Studio amongst many more.
"As a core game developer, I believe that there are many lessons to be learned from the emergent casual gaming market. The casual gaming space focuses on fun gameplay and appeals to a wide consumer market with all the business advantages of digital distribution" said Noah Heller, Senior Producer at Surreal Software, a Midway Studio. "Anyone interested in making fun games with a wide range of distribution methods which appeal to a broad market should attend Casuality Seattle."
Further information on the conference, its events schedule and the current list of confirmed speakers and event guests can be found by visiting the official conference website.