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Casual Gaming COmpany SoGoPlay(TM) Appoint Barry White As Head Of Sales

FOR IMMEDIATE RELEASE

-- 26th October 2006 --

Manchester, United Kingdom - 26th October 2006 - SoGoPlay - the casual gaming company today announced the appointment of experienced Digital Distribution Specialist Barry White to the position of Head of Sales.

Joining from ifone/GLU where he held the position of Head of Off-Portal Sales, White will head-up the distribution of SoGoPlay's casual gaming products and the development of a distribution network to include major portals such as Real Networks, MSN, Big Fish, Oberon and TryMedia.

White's experience in this sector will help SoGoPlay establish themselves as a key player in a market that was already worth over $600 Million (US Dollars) in the United States in 2004 and is predicted to reach $2 Billion by 2008 (Source: Casual Games Association, 2006)

Barry White commented, "I'm delighted to be on board and I'm extremely impressed with the launch strategy for SoGoPlay. I'm looking forward to developing these new markets both with a traditional try-before-play model and developing new revenue streams around other models such as; subscription, micro-billing and advertising-based systems".

SoGoPlay's Managing Director, Paul Gouge, added "Barry is our first key appointment and he joins us right at the beginning of our roll out to the market. We have a wealth of concepts in development and we'll be announcing two more releases in the next few months. Barry has the key skills to help us maximise these opportunities and we're delighted to have him on board".

For further information please contact:

Tina Elkin, SoGoPlay Ltd

Tel: +44 (0) 161 839 2828,

Fax: +44 (0) 161 839 2838

Email: tina@sogoplay.com Simon Jones, Peppermint M Ltd.

Tel: +44 (0) 7889 162939

Fax: + 44 (0) 1483 797574

Email: simon.jones@peppermintm.co.uk

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see: www.peppermintm.co.uk

-- About SoGoPlay --

SoGoPlay is premier developer and publisher of compelling games for the casual gaming market. The company is so confident in the quality of its offering that it allows consumers to download and play feature-rich versions free-of-charge. SoGoPlay also offers deluxe versions of all its games which, for a small fee, include additional features, new levels and more-challenging gameplay.

SoGoPlay is a privately-owned and run by the principals. The management team has over 40-years experience in the Entertainment Industry and have a proven track-record of delivering high-quality games based on global brands for mobile platforms, console and PCs.

The company website is located at: www.sogoplay.com

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