Casual Connect Europe 2009

Spil Games' Sidney Mock to discuss consumer marketing.

News by GamesIndustry International Contributor

Published on Jan. 29, 2009

HILVERSUM, the Netherlands - Jan. 29, 2009

SPIL GAMES today announced its platinum sponsorship of and presentation at Casual Connect Europe in Hamburg, Germany on February 12, 2009. Chief Commercial Officer Sidney Mock will present research reports and case studies on reaching and influencing the target demographic of German mothers through campaigns integrated into casual games.

The presentation, which will take place Day 3 of the conference on February 12, 2009 at 11:00 AM in Hall D of the Congress Center Hamburg, is open to game developers, game publishers, online game distributors, members of the media, and all other parties interested in the Casual Games industry. Attendees will walk away with a greater understanding of the playing habits and preferences of German mothers as well as knowledge of effective advertising methods to better engage and influence this audience.

“Casual Connect provides a valuable opportunity for us to collaborate with and learn from our peers in the casual games industry,” said Sidney Mock, Chief Commercial Officer of SPIL GAMES. “We look forward to sharing the results of our research with attending members of the casual gaming community.”

As Platinum Sponsors of the conference, SPIL GAMES will have a booth and a conference room for meetings with partners and the press. To set up a meeting with attending SPIL GAMES representatives, please contact Jim Kruijer at jim.kruijer@spilgames.com.

For more information about SPIL GAMES, please visit www.spilgames.com.

About SPIL GAMES

Based in The Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games through more than 50 game portals localized in 20 languages worldwide. Each SPIL GAMES portal is targeted to a specific demographic, such as Family, Tweens, or Girls. A deep understanding of the online casual game market enables SPIL GAMES to produce localized portals dedicated to free-to-play, casual games and launch sites such as gamesgames.com (Family), agame.com (Tweens), and girlsgogames.com (Girls). SPIL GAMES has over 4,000 games in its current portfolio, which have been developed through partnerships with top-notch game developers and studios. Attracting 100 million unique visitors to its game portals worldwide, SPIL GAMES has quickly established itself as a leader in the casual gaming market. For more information, please visit: www.spilgames.com.

About Casual Connect

Casual Connect is the educational component of the Casual Games Association, the international trade association for casual games professionals. Casual Connect encompasses online news, a regular magazine, and a yearly conference series in Kyiv, Europe, and Seattle. For more information please visit www.casualconnect.org.

Jim Kruijer, The Netherlands, SPIL GAMES

+31 035-6466375

jim.kruijer@spilgames.com

Martin Fischbacher, Germany, TriplePoint Germany

+49 172 8479770

Martin@triplepointpr.com

Eddiemae Jukes, North America, TriplePoint

+001 415 955 8500

eddiemae@triplepointpr.com

Christopher Clarke, UK, Freeform Communications

+44 0208 6708425

chris@freeformcommunications.com