Casper the Friendly Ghost Haunts Mobiles at Halloween

iFone publishes new Casper mobile game

News by GamesIndustry International Contributor

Published on Oct. 31, 2005

Manchester, October 31st 2005 - iFone, the leading wireless entertainment publisher, today announced the launch of the new Casper the Friendly Ghost mobile game for Halloween. The game will be available through all major operators across Europe and the US and on all major gaming handsets.

The mobile version of 'Casper's Midnight Mansion' is based on the original Casper The Friendly Ghost character and his quest to rescue his friend Wendy from the evil Witch Weevil. Set in a creepy mansion and viewed from overhead, players must control Casper^® and Wendy safely through fifteen spooky levels. All the time, Casper's infamous uncles, The Ghostly Trio, are hot on Casper's tail in an attempt to feed him mean pills, so that he stops being so friendly.

Casper made his original debut in 1945, and over the years this beloved children's icon has been featured in thousands of comic books, over 100 animated TV episodes, three video movies, a console game and a Steven Spielberg blockbuster movie.

Casper makes his debut on the mobile phone as part of iFone's Classic Media deal. This deal gives iFone the rights to bring nostalgic TV brands to mobile including family classics such as The Lone Ranger, Rocky and Bullwinkle and Mr Magoo.

Enda Carey, Marketing Director for iFone said: "Casper is such a well loved and remembered brand it's a natural progression for him to go mobile. With lots of additional features including the ability to switch between controlling Casper and Wendy and great game play, it's sure to be a favourite amongst mobile gamers".

"We looked for a company that could capture the great personalities and characteristics inherent in our brands, key to their long term success. We feel iFone has really delivered on that in our new Casper game," added Leslie Levine, VP WW Licensing, Classic Media.

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About iFone Ltd

iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devises.

iFone operates a global distribution network live in 50 countries and has strategic partnerships with over 100 network operators. With an exceptional track record in the deployment of mass-market brands in the wireless space, iFone develops entertainment content for a wide range of handsets in all major languages.

Complemented by a world class account management, publishing and brand acquisition team, iFone combines a huge wealth of experience and technical knowledge from across the industry.

About Classic Media

Classic Media owns and manages some of the world's most recognizable family properties across all media including feature film, television, home video, and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Peter Cottontail, Rocky and Bullwinkle, The Lone Ranger, Lassie, Underdog, Santa Claus is Comin' to Town and Little Lulu

For more information please visit www.ifone.com

For further information, please contact:

Patrick Smith

Sonus PR for iFone

+44 (0)20 7851 4890

patrick.smith@sonuspr.com

Emma Brown

iFone

+ 44 (0)161 827 8194

e.brown@ifone.com

Sasha Junk

Classic Media