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Cartoon Network Awards D3Publisher of America The Gaming Rights to Ben 10

Letting Any Kid Be an Alien Superhero

What kid wouldn't want to be Ben Tennyson - a boy who can turn into hundreds of different alien heroes? Soon they can. Cartoon Network Enterprises, the global licensing and merchandising arm of the network, has awarded D3Publisher of America, Inc. (D3PA) the gaming rights to the hit action-adventure series Ben 10. D3PA, a leading publisher and developer of interactive entertainment software, has worldwide publishing rights to develop and publish console, handheld and PC games based on the Ben 10 series. The first Ben 10 interactive video game is scheduled for release in fall 2007.

"Interactive gaming has proven to be a leading category for our core audience," said Christina Miller, vice president of U.S. consumer products for Cartoon Network Enterprises. "We are fortunate to be partnering once again with an industry leader who knows the trends and gaming formats that will appeal to our fan base and allow them to experience Ben's world in a whole new way."

"Cartoon Network's Ben 10 has all the right ingredients for a successful game," said Careen Yapp, vice president of licensing and business development, D3PA. "Working with this strong franchise will give D3PA the opportunity to translate the smart and edgy action of the series into a fantastic gameplay experience for its large fanbase."

Ben 10 follows the exciting adventures of 10-year-old Ben Tennyson who discovers a strange alien "wristwatch" called the Omnitrix, that enables him to transform into different alien beings, each with unique powers and abilities-all while retaining his 10-year-old personality. The series launched in January 2006, ranking #1 in its time period on basic cable for delivery with boys 6-11 and 9-14.

Ben 10, which was recently greenlit for a fourth season, can be seen on Cartoon Network Tuesday through Friday at 4 p.m. ET/PT where it anchors the popular Miguzi programming block. New episodes of Ben 10 will debut on Saturdays at 10 a.m. beginning February 17th.

The Ben 10 game from D3PA will help to round out an already robust Ben 10 consumer products program, which includes toys, games, apparel, footwear, accessories, home furnishings, back-to-school items and publishing.

Cartoon Network has a strong partnership with D3PA which has produced games for Nintendo's GBA and DS platforms based on the network's animated rock adventure Hi Hi PuffyAmiYumi.

D3Publisher of America, Inc. is a subsidiary of D3, Inc. with headquarters in Tokyo. D3Publisher of America's strategic focus is on licensed and original titles from leading third-party developers that appeal to mass-market consumers or gaming enthusiasts. Based in Los Angeles, D3Publisher of America distributes and publishes software for personal computers and the major console platforms including Game Boy® Advance, Nintendo GameCube, Nintendo DS, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and the Xbox® video game system from Microsoft. For additional information on D3Publisher of America and its products, visit the website at

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of marquee animation franchises including Foster's Home for Imaginary Friends, Ben 10, The Powerpuff Girls, Ed, Edd and Eddy, Hi Hi Puffy AmiYumi, My Gym Partner is a Monkey, Camp Lazlo, The Grim Adventures of Billy and Mandy, Adult Swim and more. Cartoon Network (, currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.



Brooks Jewell

Turner Broadcasting System, Inc.


Tamara M. Sanderson

D3Publisher of America


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GamesIndustry International


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