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Call of Duty: Black Ops

$1 billion in sales rung up.

SANTA MONICA, Calif., Dec. 21, 2010 -- Activision Publishing, Inc. (Nasdaq: ATVI) announced today that  Call of Duty: Black Ops  continues to set sell-through records crossing the $1 billion mark in sales worldwide since its launch in November, according to internal Activision estimates.  

In its first five days alone, the game sold more than $650 million worldwide, outpacing theatrical box office, book and video game sales records for five-day worldwide sell through in dollars, according to internal Activision estimates and boxofficemojo.com.  The game exceeded Activision's previous five-day worldwide record of $550 million set by last year's  Call of Duty: Modern Warfare ®  2.

To date, more than 600 million hours have been logged playing  Call of Duty: Black Ops  since the game launched on November 9, 2010.  According to Microsoft, the average player logs on more than once a day and plays for more than one hour each time.  Over half of that time is spent playing online with and against friends, illustrating the unique social characteristics of the game.

"In all of entertainment, only  Call of Duty  and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Bobby Kotick, CEO of Activision Blizzard.  "This is a tribute to the global appeal of the  Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many  Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.  Our ability to provide the most compelling, immersive  entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed  Call of Duty to continue to set sales and usage records."

Kotick continued, "This extraordinary milestone was achieved  because of  the tens of millions of passionate  Call of Duty players around the world.  Global audiences have logged billions of hours online with  Call of Duty games on Xbox LIVE, the Playstation Network and on personal computers.  This unique level of community engagement has enabled  Call of Duty to become one of the world's most engaged online communities.

" Call of Duty continues to rewrite not just the record books, but also the rules of interactive entertainment," says Eric Hirshberg, CEO of Activision Publishing. "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented.  Call of Duty is more than a game, it's a true community.

Call of Duty: Black Ops  is rated "M" (Mature) by the ESRB for Blood and Gore, Intense Violence and Language.  For additional information about the game, visit  www.callofduty.com/blackops.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,  www.activision.com. 



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