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Call of Duty 4: Modern Warfare

Three BAFTAs supposedly won, though photographic evidence would be nice.

For immediate release

London, UK – Tuesday 11, March 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that the blockbuster Call of Duty® 4: Modern Warfare took home three BAFTA Awards at last night’s annual ceremony, recognising the game’s developer, Infinity Ward for Best Gameplay, Story & Character, as well as the highly-coveted People’s Choice Award.

“We’d like to thank everyone that cast a vote for Call of Duty 4: Modern Warfare,” said Infinity Ward’s CEO, Vince Zampella. “We set out to make Modern Warfare the most intense, visceral title we’ve ever created and winning such prestigious awards is truly an honour.”

The number one first-person action game of all time with life-to-date sales of more than 12 million units, Call of Duty 4: Modern Warfare has a PEGI rating of 16+ for containing bad language and depictions of violence, and a BBFC rating of 15.

For information and updates on Call of Duty 4: Modern Warfare, players can visit: www.callofduty.com.


About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.


The British Academy of Film and Television Arts is the UK's leading organisation dedicated to the recognition and promotion of excellence in the fields of the moving image.

About the judging process:

Games were entered by developers and publishers into all the categories listed in this release and were initially voted on by BAFTA games members and approximately 200 additional industry experts via a secure website. The titles garnering the most votes went through to the category-specific juries who received the games approximately six weeks prior to making their nominations. Each juror signed confidentiality papers and cast their votes in writing. The results in each category are not known until the envelope is opened on the night.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Publishing’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.


©2009 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.

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