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Fossil And Atari Team Up To Combine Atari’s Classic Game Graphics With Fossil’s Watches
FOR IMMEDIATE RELEASE
Fossil UK - September 2005 -- Fossil, Inc., (NASDAQ: FOSL) a leader in design, development, marketing and distribution of contemporary, high quality fashion watches and accessories, and Atari, Inc. (NASDAQ: ATAR), a leader in interactive entertainment, have joined forces to create a line of retro watches that will bring Atari's signature game graphics to the wrist. The line will feature watches with a vintage style and graphics based on best-selling 80's games such as Centipede, Breakout and Asteroids.
Atari recognized Fossil as one of the most innovative watch companies in the market and expects the combination of Fossil's know-how and technology in watch making, along with the graphics from classic Atari video games, to appeal to a wide range of consumers. Old school but for every generation, these Fossil watches are bursting with special effects.
"Fossil has worked closely with Atari, taking our current range of animated watches to the next level with the addition of Atari's vintage graphics," says Karen Schuback, Design Director of Fossil Watches. "As a company, Fossil is driven by the need to provide our customers with new and exciting products. We were immediately captivated by Atari's 80's-inspired graphics to deliver new watch faces incorporating features that our customers may be familiar with while capturing new customers who are interested in vintage graphics."
"We are excited to be working with Fossil to bring Atari's classic gaming icons to consumers," said Wim Stocks, Executive Vice President, Atari, Inc. "Few other brands have the ability to sell product, style and lifestyle. Atari is committed to 'mining the vault' for new revenue streams and innovative ways to bring its classic games and images to consumers."
The watches will be available from Fossil Covent Garden and Bluewater stores, and select department stores from this autumn.
About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3RTM, Enter the MatrixTM, Neverwinter NightsTM, StuntmanTM, Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and mass-market and children's games such as Backyard SportsTM, Nickelodeon's Blue's CluesTM and Dora the ExplorerTM, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.
About Fossil
Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary as well as licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel.
Press Contact:
Jess Holliday
FOSSIL UK PRESS OFFICE
0870 2246631 x219
jholliday@fossil.com