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Buzz! Goes Junior!

Simple Buzzer play widens Buzz! offering

For immediate release
Press information

Buzz! Junior Range announced

E3, Los Angeles, May 10 2006 - Following the international success of the Buzz! franchise, including launch title Buzz!: The Music Quiz and Buzz!: The BIG Quiz, Sony Computer Entertainment Europe [SCEE] is pleased to announce the launch of the Buzz! Junior range, an extension to the Buzz! franchise targeted at children aged six to eleven and available exclusively on PlayStation®2.

Making the most of the easy to use 'Buzzers', Buzz!: Junior will move away from the distinctly adult Buzz quiz host character and concentrate on simple reflex driven gameplay, strong in-game characterisation, a cheeky Buzz! sense of humour and a heavy dose of fun.

The Buzz! Junior range will launch with Buzz! Junior: Jungle Party which has been trialled with kids and parents across Europe. Results have been inspiring with boys, girls and their parents enjoying the light-hearted competition and not wanting the games sessions to end! It was hard to tell who loved the humour and cheekiness morekids or parents?!

Mark Hardy, SCEE Software Marketing Director commented,

"Buzz!: The Music Quiz introduced the world to buzzer-driven gameplay and has proven to be a huge hit for social gamers who like to have fun and party!"

"This autumn sees us extending the Buzz! franchise to target a new audience of younger kids and their mates. This is an audience who may want to enjoy the sociability and healthy competition of the Buzz! games but may not be old enough to recognise the music and general knowledge questions in the previous titles. With the Buzz! Junior franchise they will have access to a range of bespoke games driven by a simple to use buzzer control system, based on coloured stimulus or reaction timings."

"Our focus is on creating a party atmosphere with quick games, quirky humour and loads of fun!"

The first title in the series will be called Buzz! Junior: Jungle Party and will be released in time for Christmas 2006.


Notes to Editors

About Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 and PSP (PlayStation®Portable) software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the platforms in these territories. Between its European debut on 24th November 2000 and the end of March 2006, over 38 million PlayStation®2 consoles have been shipped across the SCEE territories, over 103 million worldwide, making it one of the most successful consumer electronic products in history.
Between its European debut on 1st September 2005 and the end of March 2006, over 5 million PSP systems have been shipped across the SCEE territories, with over 17 million shipped worldwide since its Japanese launch in December 2004.

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