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Retailers Donate Through Your Everyday Gaming Purchases

Tuesday 12th October 2004/... The Entertainment Software Charity (ESC), the computer and videogames industry's charity, today announced details of a partnership with retailing website which means that everyday purchases made online can raise extra funds at no extra cost to the purchaser. At least two per cent of everything spent online goes straight to the ESC.

Gamers use the retailer's sites in the normal way but because they are shopping via the retailers pay a sales commission on everything bought which is then passed on to the chosen charity. Many retailers are taking part in the scheme including GAME, John Lewis, Woolworths, and Comet, to name a few, so the more purchases made via UshopUgive the more money goes towards the work of the ESC.

Once you have registered at the UshopUgive site every purchase made will trigger a donation from the retailer, on average two per cent of the total spend, to the Entertainment Software Charity. And this doesn't cost gamers a penny extra...the customer pays the same price as they would if they had walked into the retailer's shop or bought from their website.

Entertainment Software Charity CEO, Mark Strachan said: "What a great fundraising idea. For those people that prefer to shop online these days it's quick, it's free and could generate significant funds for the Entertainment Software Charity. It also helps the ESC gain exposure to a wider group of people and it is such an easy way for everyone to do their bit effortlessly and with no personal outlay."

For a period of one week from Friday 22nd October 2004, will be donating 50p to the Entertainment Software Charity for every user who registers on the UshopUgive site and indicates that they are doing so on behalf of Entertainment Software Charity. Simply visit and register (you will find the 'Register' button in the section at the top of the homepage) to trigger this donation.

About the ESC:

Founded in 2000, the Entertainment Software Charity was created to use the popularity of gaming to help give back to those less fortunate. The not-for-profit charity was established by prominent members of the gaming community to create a dedicated initiative programme to advance young people through play, training and education.

The Entertainment Software Charity works with hardware vendors, developers, software publishers, magazine publishers, retailers, distributors and logistics providers, all of whom give their time, input, resources and intellectual properties to help support charities committed to improving the future of young people. The charity is also committed to providing funding for individual schools across the UK in association with the Government's Specialist Schools and Academies initiatives.

For further information please contact:



Tel: 01462 456780

Fax: 01462 456781




Tel: 01458 270204


Issued by: Barrington Harvey, Troopers Yard, Bancroft, Hitchin SG5 1JW

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