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Business Tycoon Online

"Be a CEO" browser game enters closed beta today, free to play courtesy of LeKool Inc.

November 15, 2010- LeKool Inc, publisher of browser-based games, is announcing the closed beta period for their newest title “Business Tycoon Online” set to begin on November 16, 2010 at 9:30PM EST (GMT-5). Business Tycoon Online is a game that puts players into the shoes of an entrepreneur that strives to create a successful business, and ultimately be the CEO and become a popular socialite. To accomplish this players choose an industry, hire employees, and even run for public office to impact the game world.

What makes Business Tycoon Online different than other browser-based games is the depth that is offered to players. Some of these unique features are:

• Every aspect of running a business is represented in the game. Employees need to be hired, and they will gain experience to become more valuable to the company. Some will even develop talents that make them more useful in different functions within the company. Secretaries with varying skill sets can be hired to make the aspiring CEO’s job more efficient.

• Factories can be established to provide more goods for the company to sell. This offers an opportunity to move from simply reselling goods to include producing them as well.

• Players can run for public office and join City Hall. Special privileges are granted to public officials, but they can be impeached for doing a poor job.

• Companies can promote themselves in the various forms of in-game media. Print and broadcast media are represented, and each media outlet has its benefits and downfalls for utilization.

Business Tycoon Online from LeKool will be utilizing a free to play model featuring microtransactions, and can be found at http://bto.lekool.com/

Lekool Inc. is a fast growing browser game and social game developer and publisher. The company has published three of the Top 10 most popular web games of 2010 in the US market: Caesary, Dragon’s Call, and Legends of Xian and has achieved great success. The company has plans to publish 10 to 20 games per year, including both browser games and social games. It also has an interactive and engaging gamer community, video and mini game platform. Lekool is also the proud co-host of China’s 1st Browser Games Summit. For more information about Lekool, please visit www.lekool.com.

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