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Burn Zombie Burn

doublesix's PSN release achieves 70,000 sales; better digital sales transparency called for.

30th July 2009. Guildford, UK. doublesix today announced the success of its first PlayStation® Network title 'Burn Zombie Burn.' The game has now achieved sales of 70,000 units, the studio's internal benchmark for success. As digitally distributed titles tend to have a longer life cycle, the game continues to sell well after the initial release and doublesix are confident that 'Burn Zombie Burn' will reach a significantly higher lifetime figure.

James Brooksby, Studio Head of doublesix commented, "We're clearly delighted that 'Burn Zombie Burn' is performing well. It's our first experience of digital console publishing and we've found the entire process very exciting and rewarding. However, I do wish that all the platform owners would make their digital sales figures public. We feel this lack of transparency is hindering the development of these channels. We're happy to back this opinion up with the release of the figures for 'Burn Zombie Burn'. The game has now reached our internal sales target of 70,000 copies sold worldwide and that's without the upcoming expansion packs, bundles, comic, player guide, Home space, competitions, Asian release etc."

He continued, "As a developer trying to decide which platforms to develop for, as well as what type of games to make, we're currently in the dark regarding real sales performance for digital platforms and that makes it increasingly difficult to make realistic plans. I'd like to see some kind of verified sales charts on all digital systems to encourage more developers to support these channels and to help make sensible investment decisions."

'Burn Zombie Burn' is frantic, arcade gaming at its best - delivering dark humour and bloody zombie violence in copious amounts!

For more on Burn Zombie Burn head to www.burnzombieburn.com

Press enquiries to: Alison Beasley, Lincoln Beasley PR. T: +44 (0) 1608 645756 E: alison@lincolnbeasley.co.uk M: +44 (0) 7966 449130

83% IGN. "There's quite a bit of depth to the game's mechanics, and the risk/reward setups that percolate through all the different aspects of zombie squashin' mean no two tries on a level will play out exactly the same."

About doublesix

doublesix is an award winning game developer based in the heart of Guildford and is one of five regional studios formed by Kuju Entertainment Ltd. Built around the teams that created the critically-acclaimed Geometry Wars: Galaxies and addictive PSN shooter Nucelus, the studio is dedicated to producing the highest quality digital distribution titles across all platforms: XBLA, PSN, WiiWare, PC and I-Phone. www.doublesixgames.com

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