Burda:ic - Avalon Heroes

Munich, Germany, November 12, 2010

We are looking forward to a weekend full of tactical finesse and exciting matches! The Electronic Sports League (ESL) is about to host the next "3on3 Cup Series" qualification tournament in the free-to-play online RTS RPG Avalon Heroes on Sunday, November 14, 2010. An irresistible challenge for ambitious players who join their forces in small teams. For, as compared to the ESL Major Series, the "3on3 Cup Series" presents itself with less restricting rules and more flexible tournament dates. Participation is certainly worth it, because the best players will be given ESL premium accounts, and even cash prizes.

The Avalon Heroes Cup Series consists of several individual tournaments and takes place once every quarter. Teams will be awarded points depending on their successful participation in the qualification tournaments. The player teams who rack up the highest scores will then take part in the finals for the quarter on December 19, 2010.

At this point, the following qualification rounds are still open before the final round:

• Qualification Cup #3:      November 14, 2010

• Qualification Cup #4:      November 28, 2010

• Qualification Cup #5:      December 05, 2010

• Qualification Cup #6:      December 12, 2010

• Finals for the quarter:     December 19, 2010

At the official ESL website ( http://www.esl.eu/eu/avalonheroes/news/136335/), interested players get to sign up for this, or another, qualification round.

Avalon Heroes is free to play! For more information, please visit the official website, www.avalonheroes.alaplaya.net. The games client is available for free download at www.avalonheroes.alaplaya.net/download.

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About burda:ic & alaplaya

burda:icGmbH is a leading publisher of free PC online games with headquarters in Munich, Germany. The company markets and distributes massively multiplayer online games (MMOG) such as LOCO – Land of Chaos Online, Avalon Heroes, S4 League, and Florensia. Since its launch in the summer of 2007, the innovative alaplaya games platform has grown immensely and is expecting its ten millionth registered user by the end of 2010. For more information about burda:ic, please visit www.burda-ic.com.

About ESL

With more than 2.6 million members, the Electronic Sports League (ESL) is the largest and most important computer gamers league in Europe. Founded by Turtle Entertainment GmbH in 2000, the ESL offers a platform with more than 3,500 leagues and games from all genres, hosting hundreds of thousands of matches every month. The ESL website, www.esl.eu, receives more than ten million visits (IVW) per month.