Britain's Top 2011 Resolutions revealed

DUBLIN, Ireland – December 30 ^th, 2010 — An online poll of over 2000 British men and women released today from PopCap Games revealed Britain’s top new year’s resolutions for 2011.

While some of the resolutions may not come as a surprise, what is surprising is that, of those who plan to make a new year’s resolution in 2011, the top resolutions are almost exactly identical for both men and women:

1.                  To lose weight/keep fit - 38% (35% men; 41% women)

2.                  To reduce stress and enjoy life more/have more fun - 23% (24% men; 23% women)

3.                  To save money - 15% (15% men; 15% women)

AGE DIFFERENCE

While men and women are agreed on these three resolutions, there is a marked point of difference among the age groups when it comes to their top priority resolution. Of those polled who plan to make resolutions, young people aged 18-24 are Britain’s most committed savers (29%) but they are least committed to reducing their stress or having more fun (16%); while people aged 55+ are the most committed to reducing stress or having more fun (31%) and those over 55 least concerned with saving (9%). In fact, across all age groups who are planning to make resolutions, the research revealed a rough trend that as people get older they are less concerned with saving money as their top priority resolution and more committed to reducing stress and enjoying their lives:

AGE 18-24 25-34 35-44 45-54 55 +

Lose weight/ keep fit 28%

  33% 42% 41% 42%

Reduce stress or have more fun 16% 18% 20% 27% 31%

Save money 29% 19% 12% 11% 9%

REGIONAL DIFFERENCE

In the regions, there were also some interesting differences. Of those who plan to make a 2011 resolution, less Welsh people are prioritizing their fitness while those in the South are most committed to reducing stress and having more fun in 2011:

REGION North Midlands East London South Wales Scotland

Lose weight/ keep fit 40% 44% 40% 31% 38% 27% 38%

Reduce stress or have more fun 23% 23% 19% 23% 27% 25% 18%

Save money 17% 12% 20% 11% 15% 12% 15%

Of those who employ techniques to help them stick to their resolutions, the most popular techniques ever employed include promising themselves a reward if they succeed (44%), getting support from people around them (43%), and finding a distraction (19%).

PopCap games is a leader in casual and social games – a distraction that is not only fun, but that has also been clinically proven to reduce stress. And best of all they won't impact the saver's resolution either. With games available for everyone, everywhere on a host of platforms, people can play many hit games for free on the Facebook ^® platform ( Bejeweled ^® Blitz and Zuma ^® Blitz) or by logging onto www.popcap.com. 

Interestingly the research also revealed that 66% of Britons who chose a least favourite month cite January (48%) or February (18%) as their least favourite months of the year - a percentage that interestingly also reflects the number of all people who say they will make at least one New Year's resolution in 2011 (69%). A coincidence? Perhaps.

Editors Notes

All figures, unless otherwise stated, are from YouGov Plc. for PopCap.com.

Total sample size was 2038 adults of which 1283 plan to make a New Year’s resolution. Fieldwork was undertaken between 21 ^st-23 ^rd December.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of more than 350 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. Its games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship title, Bejeweled ^®, has sold more than 50 million units.

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