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Bournemouth University Chooses endorphin for World-Leading Animation Courses

PRESS RELEASE

Oxford, UK, 11th November 2004 -- NaturalMotion Ltd., an innovative British developer of dynamic motion synthesis technology, announced today that the National Centre for Computer Animation at Bournemouth University, UK, one of the world's leading animation schools, has deployed multiple licenses of endorphin across its animation and visual effects courses. endorphin, which uses revolutionary AI and biomechanics techniques for real-time high quality character motions, was chosen due to the advances it makes in computer animation and the possibilities it will offer students upon graduation.

endorphin will be integrated into the teaching units of the BA (Hons) Computer Visualisation and Animation, MA 3D Computer Animation and MSc Computer Animation. It will be used by students in their project work, which include individual projects, group projects, innovation projects, major projects and masters projects.

"endorphin is a glimpse of the future today. It is the way computer animation will be performed in the future and it is essential that our graduates are made aware of these very important trends," comments John Vince, Professor of Digital Media at Bournemouth. "We're confident our students will be inspired by the power of endorphin and explore unusual applications for it. Ultimately, they will be able to influence the computer animation and computer games industries and accelerate the trend towards powerful intelligent software tools."

"The Bournemouth Media School has an amazing reputation in the industry, and we are delighted by their decision to use endorphin across their animation courses. We are looking forward to seeing great student show reels and project work," said Torsten Reil, CEO of NaturalMotion.

Costs and Availability

endorphin 1.5 is available now from $12,795 USMSRP.

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About endorphin

endorphin is the industry's first Dynamic Motion Synthesis software. Based on AI and dynamics research, endorphin synthesises 3D character animation in real-time, thus dramatically cutting asset production time and costs. Used in projects such as Troy (Warner Bros.) and with announced customers including Sony Europe, Sony America, Moving Picture Company, Uncharted Territory, Namco, Rainbow Studios and others, endorphin is rapidly becoming the tool of choice for high-end animation in visual effects, games and animation studios.

About NaturalMotion Ltd.

NaturalMotion Ltd. is the creator of Active Character Technology (A.C.T.), a break-through in 3D character animation based on Oxford University research on the control of body movements. Founded in 2002, the company's management team includes Nick Alexander (Chairman), former CEO of Sega Europe, Torsten Reil (CEO and co-founder), a graduate in Complex Systems from Oxford University who was recently named as one of the world's top 100 innovators by MIT's Technology Review, and Colm Massey (CTO and co-founder), a trained mathematician (Trinity College Dublin) and previously head of the award winning Virtual Human Project at MathEngine Plc.

The privately-owned company has received funding from the games, film and finance sectors. Its development team of software engineers, biologists, physicists and animators is located in Oxford, UK. For further information please visit NaturalMotion's website www.naturalmotion.com

For further information, please contact:

Sadie Paris, Bubble & Squeak UK T: 020 7659 2254 E: sadie@bubblesqueak.co.uk

Véronique Froment, Bubble & Squeak US T: 603 537 9248 E: veronique@bubblesqueak.com

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