UK developer Bossa Studios has hired a new chief marketing officer.
Tracey McGarrigan joins the firm after 18 months of running her own PR company, Ansible. Prior to this, she spent several years handling PR at digital retail Green Man Gaming and mobile developer Amuzo Games. She has also assisted in the marketing of the London Games Festival, and spent three and a half years as games and technology editor for Sci-Fi London.
Her role at Bossa will be to help promote upcoming MMO Worlds Adrift, as well as various unannounced projects due this year.
"With platforms and channels evolving around the clock, ever-shifting and changing, marketeers have to take a lesson from Bruce Lee and 'be like water'," said Bossa Studios CEO Henrique Olifiers. "Tracey is one of these rare people who are able to swiftly move on from dogma to breakthrough, finding unique ways of engaging with our communities wherever they are. We're super happy to have her seemingly endless energy channelled into figuring out what matters to our players, when and where it matters, and welcome such a smart professional strengthening the Bossa team."