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Boonty Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner

Recognized for leadership in emerging technology for digital entertainment and media

New York, NY - April 19th 2007 - Boonty ( www.boonty.net), a worldwide leader in online casual gaming, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Boonty was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Boonty and the OnHollywood 100 will be honored at the OnHollywood digital entertainment and media event, May 1-3, 2007, at the Roosevelt Hotel in Hollywood, California. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are changing the way entertainment and media is created, distributed, consumed and monetized.

OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology," said Tony Perkins, founder and CEO of AlwaysOn. "Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry."

The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

This award follows the release of Boonty's latest innovative and industry-leading product, Cafe.com, the first gaming platform developed exclusively for social casual games. Cafe.com features a library of free-to-play games that have been specifically designed to feature maximum community functionality and sophisticated personalization capabilities. Players can enjoy private and public game rooms, multi-player chat, and customizable 3D avatars. Free membership and unrestricted play of the retail-quality games are supported by revenue from microtransactions, contextual and around-game advertising, and sponsored game and avatar items.

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/8389.

"We are honored to be included among such a distinguished group of media innovators and visionaries," commented Boonty Co-founder and President Mathieu Nouzareth. "We've seen online casual gaming explode into a billion-dollar industry, and now we are finally seeing casual games receive deserved recognition as a major force in entertainment. We look forward to continuing in our commitment to creating the most innovative gaming solutions available and pledge to continue exceeding the demands of gamers around the world."

About OnHollywood 2007: May 1-3 @ The Hollywood Roosevelt Hotel, Hollywood, California

OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The two-and-a-half day event borrows from the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors will also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Boonty

Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company's customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty has offices in New York, Paris, Singapore, Tokyo, and Beijing.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

Press Contacts

For Boonty

The Fortex Group

Sherry Smith

Ph: 212.786.6036

sherry@fortexgroup.com

For OnHollywood

Edelman

Renee Edelman

renee.edelman@edelman.com

Ph: 212.704.8249

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GamesIndustry International

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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