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Boonty Announces, the First Social Casual Game Platform Dedicated to Free-to-Play Casual Games targets the everyday social casual gamer - including males and females of all ages - with free games and free personalized avatars designed for social interaction's gold coin microtransaction economy provides for community and socialization features, game enhancements, marketing opportunities, and the best tools to monetize social networks

"In the offline world, everyone is a social casual gamer and we are bringing them online," says CEO

New York, NY - February 5, 2007 - Boonty (, one of the world's largest platforms for online casual games, announced today the launch of the beta version of, the first gaming platform developed exclusively for social casual games. is unique in its treatment of each game as a social opportunity. The site's library is comprised of high-quality casual games, all specifically designed to feature maximum community functionality. With free membership, players can enjoy private and public game rooms, multi-player chat, and sophisticated personalization capabilities such as avatar creation and item-level purchases for game play enhancement.

"In the offline world, everyone is a social casual gamer. brings every person's desire to play a game with friends to the online world," commented founder and President Mathieu Nouzareth. "We've seen online casual gaming explode into a billion-dollar industry, enabling Boonty to achieve phenomenal growth and success. We are tremendously excited about the opportunities presented by incorporating the burgeoning areas of social networking and microtransactions, and we are committed to creating the most innovative gaming solutions available, exceeding the demands of gamers around the world." membership is free-of-charge, as is unrestricted play of the retail-quality games. To compliment revenue from microtransactions, the free-play approach will be supported by the addition of contextual advertising and sponsored game wrappers that reach players outside of game play as well as sponsored game and avatar items.

Nouzareth adds, "Brand owners, marketers, and advertisers have all recognized the enormous potential existing in gaming, but have yet to fully understand how to successfully work with the medium. At, we understand the gaming community, and we know how to implement solutions that will attract positive, lasting attention to the brand."

For more information or to start playing the beta version for free, visit

About Boonty

Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company's customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty has offices in New York, Paris, Singapore, Tokyo, and Beijing.

Press Contact:

Sherry Smith


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