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Boonty Accelerates Social Casual Games Strategy with Acquisition of Gamehub

Acquires leading Chinese game development studio

New York, NY - October 24, 2006 - Boonty (, one of the largest networks for social casual games, announced today that it is acquiring Beijing-based Gamehub, a creator and publisher of multiplayer casual digital game titles with a strong reputation for high-quality casual games. Financial details of the acquisition were not disclosed.

Gamehub provides Boonty with expanded capabilities for original high quality casual game development. This acquisition will fit in the new Boonty offer combining the community-based aspects of casual gaming with the phenomenon of online social networking to realize stronger growth in the multi-billion dollar casual gaming market.

The acquisition of Gamehub strengthens Boonty's new strategic focus on advertising supported social games with game item purchasing. The strategy builds on Boonty's rapid growth and success as a supplier of digital gaming solutions to high-profile publishers, ISPs, and portals.

Boonty is focusing on leveraging the popularity of community-based casual gaming with contextual advertising and mass-monetization of traffic. As an advertising platform, Boonty provides high quality games while showing video ads and in-game ads relevant to the player's interest. As a micro-transaction platform, Boonty's new games will also be designed to facilitate a higher degree of personalized game play though item purchasing for personalized avatars or game play items.

"We are tremendously excited to finally bring a multiplayer platform to the many millions of casual gamers outside of China," says Boonty founder Mathieu Nouzareth. "We look forward to continuing our mission of providing the best content and features for gaming in the age of social networks and personalization."

"Gamehub's casual game platform will benefit from Boonty's international network of partners in the U.S., Europe and Asia, that will allow us to take the Gamehub platform global much faster than we could on our own," said Robert Vernick, founder and CEO of Gamehub.

About Gamehub

Founded in 2005, Gamehub provides game-centric social networking solutions for top tier portals and media sites throughout the world. Its multiplayer game platform allows partners with large user bases to provide a social network with the common purpose of playing high-quality games and building a community of like-minded individuals. The Gamehub platform is an open platform enabling other game developers and partners to easily work with us to reach the global casual gaming market.

About Boonty

Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company's customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty currently has offices in New York, Paris, Singapore, Tokyo, Seoul and Beijing.

Press Contacts:

Ephraim Cohen

(212) 631-5823 (Tel)

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