Bluestreak Network, Inc. And Game Developer Sarbakan In Exclusive Agreement To Expand Bluestreak’s DEM Consumer Games Offering For Digital Cable TV
Exclusive Titles From Game Developer Sarbakan To Make Cable TV Debut.
Dallas, Texas and Montreal, Quebec (December 8, 2004) -- Bluestreak Network, Inc. and Sarbakan today announced their agreement to expand Bluestreak's digital Cable TV games platform with new, cable-exclusive games and animated features from Sarbakan.
The Companies are producing new games for the Bluestreak DEM platform. DEM allows the rendering of superior interactive graphics and animation over digital cable TV settop boxes. The new games will be part of Bluestreak's core digital TV games offering, which has been shown to lower subscriber turnover. DEM games are played using the standard TV remote control. Initial titles will include NIGHTS OF MR. SNOOZELBERG, HOUDINI: MASTER OF THE EXTRAORDINARY, and CROC'O'SNACK, and will be exclusively available over cable to customers of the Bluestreak DEM platform.
"It's a new day for interactive TV," said John Reed, CEO of Bluestreak Network. "Digital cable networks now deliver great on-demand entertainment-like games - and Bluestreak is proud to bring new products and excitement to the market. We're particularly pleased to associate with Sarbakan, a proficient game developer who is already been recognized by industry players such as Warner Brothers, The Cartoon Network and Sony, among others."
Bluestreak Network's digital cable games platform is uniquely compatible with legacy as well as next-generation settop boxes. DEM -- Digital Entertainment Middleware -- is the result of a multi-year development effort to bring new capabilities to digital cable. Bluestreak has entered licensing agreements to bring DEM technology into millions of North American households. Bluestreak's DEM recently launched in the United States, while Videotron has experienced continued success with DEM in Quebec.
"The addition of iTV content production services is a golden opportunity for all of Sarbakan's clients," explains Guy Boucher, Sarbakan's CEO. "The iTV market is in full bloom and many of the entertainment industry's main players are now preparing for this new medium. iTV is a natural fit for us and, by delivering to Bluestreak's DEM platform, we will secure a worthwhile position in this emerging market."
Bluestreak Technology, Inc., a subsidiary of Dallas-based Bluestreak Network, Inc., is the developer of Digital Entertainment Middleware (DEM), a market-leading digital media solution for cable TV and other embedded device environments. Its DEM enables superior interactive and enhanced TV applications in existing digital cable environments. DEM-enabled applications include advanced games with superior graphics, personalized interactive content and programming, email and online chat capabilities, and onscreen play-along and enhanced TV applications, such as voting and polling. Bluestreak Network companies are leaders in digital content, distribution & technology, providing cable TV operators, wireless carriers, voice portals, and newspapers with dynamic multimedia content, services, and technology.
Founded in 1998, Sarbakan is a both an idea shop and a digital creation studio that specializes in the development and exploitation of world-class animated content such as GOOD NIGHT MR. SNOOZLEBERG, ARCANE and STEPPENWOLF. Over the last five years, Sarbakan's original online productions have been distributed in 15 countries and generate, on an average month, more than 100,000 hours of Web gameplay. Warner Bros, WB Kids, America Online, Viacom, Sony, CBC/La Société Radio-Canada, Groupe TF1 and The National Film Board of Canada are but some of its famous clients.
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