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Blue Sphere Games Announces Licence Agreement with United Media for the “Dilbert” Cartoon Strip

19th May 2005

Birmingham, UK and New York, USA - Blue Sphere Games Ltd, a leading developer of mobile phone games and content, together with United Media, a leading licensing and syndication company, are pleased to announce a European Licence Agreement for the creation of Dilbert branded mobile content.

This Agreement grants a two-year license of the mobile content creation and distribution rights, incorporating Dilbert brand properties and characters within Europe, to Blue Sphere Games which allows this important brand to move into the mobile content space.

Blue Sphere Games' product development plan includes a portfolio of games, logos, wallpapers, animations and screensavers. The first portfolio of content will be available summer 2005.

"This is the perfect solution for those who can't get enough Dilbert - now Blue Sphere Games will allow fans to get a daily dose of Dilbert on their mobile phones, anytime, anywhere," said Rita Rubin, Senior Vice President, International Licensing, for United Media.

David Bozward, Chairman of Blue Sphere Games Ltd. says: "The Dilbert comic strip provides a hilarious look at modern business life and is well-loved by the large numbers of fans that follow it. As such the switch from print media comic to mobile phone content, is very much in keeping with the comic strip's humour; humour which we aim to recreate in our content."

About Blue Sphere Games Ltd.

Blue Sphere Games ( is a mobile services software house, developing JavaTM games, content and services for the mobile industry. The company was started in early 2002 by a group of mobile professionals who have been creating mobile and JavaTM services for over eight years. Blue Sphere Games currently have a large portfolio of working JavaTM games, with several concepts in production. These games are currently successfully deployed in partnership with a number of mobile operators and service providers throughout the world ensuring profitable worldwide distribution. The company currently has offices in the UK and China. Blue Sphere Games is exhibiting at E3 in the UK State of Play Pavilion in the West Hall on Stand 2316.

About Dilbert.

Dilbert, the United Feature Syndicate comic strip, is the most photocopied, pinned-up, downloaded, faxed and e-mailed comic strip in the world. Many readers, particularly those employed at large corporations, are convinced that Adams works at their companies since he conveys corporate inanities so perfectly in his comic strip.

About United Media.

Dilbert is licensed and syndicated by United Media. United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently signed Televisa, a leading Spanish speaking media company, to represent the US rights to the company's children's telenovelas, as well as its long-running hit television series "El Chavo." It also added D.I.C.E. and Tamagotchi Connection, two new properties from industry toy leader Bandai America, Inc. United Media licenses and/or syndicates other properties, including Peanuts, Precious Moments, Raggedy Ann & Andy, Jakers! The Adventures of Piggley Winks, and Arthur. United Media is an E.W. Scripps Company.

For additional information on Blue Sphere Games or this press release, please contact:

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