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Blue Sphere Games Announces Licence Agreement with Coca-Cola

18th May 2005

Birmingham, UK and Altanta, USA - Blue Sphere Games Ltd., a leading developer of mobile games and content, together with Coca-Cola, the world's leading manufacturer, marketer, and distributor of non-alcoholic beverages, are pleased to announce an European Licence Agreement for the creation of Coca-Cola Branded mobile content. The Agreement grants a two-year exclusive license of the mobile content creation and distribution rights, incorporating Coca-Cola brand properties within Europe, to Blue Sphere Games which allows this important brand to move into the mobile content space.

The Agreement will enable the distribution of products involving the Coca-Cola brand across Europe on mobile devices. Blue Sphere Games' developments will include a portfolio of games, logos wallpapers, animations and screensavers. The first portfolio of content will be available in May 2005.

Neil Punwani, European Licensing Director for Coca-Cola stated: "We are always looking for ways to engage teens and young adults in unique Coke experiences through our licensing programme. We are pleased to be working with Blue Sphere Games and look forward to them using their creative and technical expertise to reach Coca-Cola consumers in new and interesting ways".

David Bozward, Chairman of Blue Sphere Games Ltd says: "Blue Sphere Games started to focus on brands last year and we wanted to work with the best. Coca-Cola is an important step for us in building a complete portfolio of branded titles for our distribution partners worldwide. We are very pleased to work with Coca-Cola."

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About Blue Sphere Games Ltd.

Blue Sphere Games (www.bluespheregames.com) is a mobile services software house, developing JavaTM games, content and services for the mobile industry. The company was started in early 2002 by a group of mobile professionals who have been creating mobile and JavaTM services for over eight years. Blue Sphere Games currently have a large portfolio of working JavaTM games, with several concepts in production. These games are currently successfully deployed in partnership with a number of mobile operators and service providers throughout the world ensuring profitable worldwide distribution. The company currently has offices in the UK and China. Blue Sphere Games is exhibiting at E3 in the UK State of Play Pavilion in the West Hall on Stand 2316.

For additional information on Blue Sphere Games or this press release, please contact: pr@bluespheregames.com

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