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Blockdot survey

Consumers "embracing" advergames, we're led to believe.


October 15, 2008 (Dallas, TX) – Not only do consumers love to play Advergames, but they’re more likely to buy products from companies offering these free online games, according to a newly released Blockdot survey.

Blockdot, a world-renowned and award-winning studio specializing in Interactive Entertainment and Advergaming technologies, surveyed 1,000 users of its gaming portal, Blockdot’s clients rely on – one of the most popular free gaming portals on the Internet – to kick-start their promotions. More than 1 million unique visitors “log on and goof off” to each month.

Highlights from the survey include:

• 83% think positively about companies that sponsor free games.

• 70% are more likely to buy products from companies that have free games.

• 63% consider themselves gamers.

• 74% who play a game will play the title 4 or more times.

• 67% pass along game links to friends or challenge them to beat a high score.

• 67% of adults will play games online with their children.

• 95% of adults think that games can help educate a child.

The survey reveals gaming insight and preferences of what adult men and women prefer to play. To view the complete survey results, visit Blockdot’s web site and click on the 2008 Advergaming Survey Results link at the bottom of the page.

Since 2001, Blockdot has built hundreds of entertaining experiences and online promotional strategies for some of the world's most recognizable brands, including “Chicktionary” for Microsoft; “Bunco Central” for PrilosecOTC; “Unlock The Xbox” for Doritos; “Find The Pink Spoon” for Baskin-Robbins; “The Bright Spot Challenge” for La Quinta Inns & Suites; “Taco Fu” for Taco Bell; “Rambo: The Fight Continues” for Lionsgate; and “Chevy Cobalt Labs” for General Motors.

About Blockdot and

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. The founders of Blockdot are considered by many to be the forefathers of Advergaming, having created the first Advergame to reach over 7 million PC installations in one month. Since then, Blockdot has created over 800 games for a broad range of leading companies, including American Airlines, AT&T, General Motors, Kimberly-Clark, Kraft, LEGO, Microsoft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon.

Millions of people play games built by Blockdot on its gaming portals and More information on Advergaming can be found at

Contact: Dan Ferguson



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