SEGA says it hopes that the Bizarre Creations game it's due to publish next year will do for the third-person shooter genre what Project Gotham Racing did for racing.
Currently going by the working title The Club, Bizarre's latest will be shown off behind closed doors at E3, and SEGA creative director Matt Woodley feels it's "the most exciting game" he's seen in ages - and reckons it will be "huge" for the company.
Details on the game are relatively scarce, but SEGA's announcement paints a portrait of a game that binds combatants by the rules of an underground organisation a bit like the one in the Fight Club film.
It'll boast a unique style and a visceral pace, SEGA says, and the company sounds very confident. Meanwhile, Bizarre Creations managing director Martyn Chudley said, "Here at Bizarre Creations we feel The Club brings the pillars of classic SEGA gameplay bang up to date for the next generation of hardware, gaming and gamers."
Expect to read more about it during E3.