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BioShock Infinite

Behind-closed-doors Gamescom footage to get first public airing tomorrow.

MEDIA ADVISORY

New York, NY - September 20, 2010 - On September 21, 2010, 9.00am PDT, fans will get their first chance to see what the critics have been raving about, when Irrational Games releases footage from the BioShock ® Infinite demo for an exclusive 24-hour period on Xbox LIVE and Xbox.com. Then, on September 22, Irrational Games will post the footage on BioShockInfinite.com and distribute the video worldwide. Previously presented only to limited press audiences behind closed doors, the demo video that won IGN's Gamescom Game of Show Award will be shown to the public for the very first time.

The BioShock ® Infinite demo video opens with the game's protagonist, former Pinkerton agent Booker DeWitt, battling through the streets of Columbia, a crumbling city in the sky. He has come to rescue Elizabeth, a mysterious young woman imprisoned there since childhood. As DeWitt and Elizabeth merge their powers in a desperate bid to escape the city, viewers will witness intense indoor and outdoor battles, new weapons and abilities, and dangerous new enemies including Elizabeth's terrifying captor.

BioShock Infinite, planned to release in 2012, is in development for the Xbox 360 ® video game and entertainment system from Microsoft, the PlayStation ® 3 computer entertainment system, and Games for Windows ® , and is not yet rated by the ESRB.

Irrational Games is a 2K Games studio. 2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

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FIND MORE INFORMATION:

www.irrationalgames.com

www.bioshockinfinite.com

CONTACT INFORMATION

Ryan Jones

Access Communications

(415) 844-6295

rjones@accesspr.com

Brian Roundy

Access Communications

(917) 522-3540

broundy@accesspr.com

Leonie Manshanden

Irrational Games

(617) 657-0799

lmanshanden@irrationalgames.com

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GamesIndustry International

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.