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Big Brands Calling: Eidos Looks To Mobile To Develop Brand Opportunities

For immediate release

Eidos Interactive, one of the world's leading publishers and developers of entertainment software, confirms that they are looking to actively increase the number of mobile games made available to support console title releases.

Eidos has already released the groundbreaking Tomb Raider: Legend, Hitman: Blood Money and the award-winning Championship Manager mobile games and in March the Platinum-selling Playstation classic, Pandemonium will raise the bar again for 3D cinematic action games as it launches across all high-end Symbian handsets in the UK.

"We're supporting our (Eidos') console releases with mobile versions of the games like Tomb Raider: Legend, Hitman: Blood Money and Championship Manager, whilst also exploring other mobile opportunities with our IPs," said Simon Protheroe, New Media and IT Director of Eidos. "This way we can offer the consumer other ways to access their favourite games and games characters. So if you can't get enough of your favourite Eidos game on your console, then you can play the mobile version on your way to work."

With more titles yet to be announced for 2007 and a larger development team, Eidos is forging ahead with their mobile business and developing brand opportunities through mobile which has become a key part of the business objectives for the SCi owned company.

- Ends -

For further information, please contact:

Jools Moore

Naked Ape Public Relations



About Eidos Interactive Ltd

Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Eidos consists of publishing operations across Europe and the US and several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Eidos Studios Hungary, Eidos Sweden and Pivotal Games. The Group has a valuable combined portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex, Championship Manager, Carmageddon, the Conflict series and Just Cause.

Some of the titles currently in development include: Kane & Lynch: Dead Men, Crossfire, Chili Con Carnage and Highlander.

All product titles, publisher names, trademarks, artwork and associated imagery are trademarks, registered trademarks and/or copyright material of the respective owners. All rights reserved.

About Eidos New Media

Eidos New Media is a division of Eidos Interactive Ltd, created in 2003 to focus on emerging platforms and technologies. The division has successfully launched mobile games based on a number of Eidos' intellectual properties including: Tomb Raider, Hitman, Championship Manager, and Thief. It is a leading partner in global online distribution.

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