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Friday 21st April 2006/... TIGA, the independent games developer association, today announced that Barrington Harvey, Europe's leading marketing agency for the interactive entertainment industry, is to sponsor US Opportunities, TIGA's far reaching developer conference that takes place on 9 May 2006 at the Loews Hotel, Beverley Hills, Los Angeles.

The day-long event and conference provides developers with an insight into trends and recent developments in the US video and computer game market. In 2006 US Opportunities will include discussion panels looking at high end publishing, the impulse purchase PC market and developments in the online gaming sector. Additionally, it will have a high profile keynote from Hollywood Reporter US contributing editor Diane Mermigas and a detailed analysis of the US market by research giant NPD. It also provides excellent networking opportunities for all delegates and TIGA members.

Fred Hasson, CEO of TIGA, said: "We're now in our fourth year and our US Opportunities conference has grown and become invaluable to our members, to many of our partners and to many UK Government departments' representatives who see their attendance as part of their annual E3 programme of activity. BH's support is well received and indicates the strength of its commitment towards helping the British development community maximise their commercial opportunities around the world.

Simon Byron, Director of Barrington Harvey, added: "We are a passionate supporter of the development community and share TIGA's commitment to supporting the creative sector. US Opportunities is a great way for us to show our support whilst at the same time reflecting the strength of our own services."

US Opportunities takes place on Tuesday 9 May 2006 at the Loews Hotel, Beverley Hills. To find out more or register visit or call Stephanie Rickwood on 01273 605053.

Barrington Harvey was founded in 1988 and provides PR, events, marketing and consultancy services to companies and organisations throughout the UK, and in Europe and the US through its affiliate network. Its clients include NCSoft, Sony Computer Entertainment, Red Octane, ELSPA and Rising Star Games. Its events management and creation business includes MCV Industry Excellence Awards, Develop Industry Excellence Awards, Edinburgh Interactive Entertainment Festival, ME Awards and Games Market Europe.

About TIGA

TIGA (The Independent Game Developers Association) is the trade association which represents the business, commercial and political interests of game developers in UK and Europe to government, EU, Publishers and Financiers. Its members are both independent and in-house studios of companies producing for games consoles, PC handheld, and mobile and iTV games. Launched in March 2001, by DTI Minister TIGA has more than 90 member companies that collectively represent expertise from right across the industry. TIGA works to raise the bargaining power of the UK developer community promoting communication between developers and publishers and those that provide services to them: TIGA aims to benefit its members' businesses and creative interests by encouraging a better climate for investment in games, best business practice, dialogue and favourable terms with publishers and by lobbying for government support to the industry.

For further information please contact Simon Harvey at, telephone 00 44 (0)1462 456780 or Fred Hasson at, telephone 00 44 (0)1273 60 50 53.

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