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Bender/Helper Impact Partners with Games Press USA

Service to Provide On-Demand Assets For Agency's Interactive Entertainment Clients

Los Angeles (April 10, 2006) ­ Bender/Helper Impact (B/HI), a leading entertainment public relations firm has partnered with Games Press USA, the ultimate resource for game journalists, to help enhance the company's ongoing interactive entertainment public relations efforts.

Starting in June, Bender/Helper Impact will use Games Press's Paladin Media Bank software to power a range of dynamic, web-based press kits, assets and up-to-date release information that online, print and broadcast media may utilize to retrieve product information and supporting assets on-demand. The digital media bank will be constantly updated with press releases, screenshots, release schedules, contacts, demos, trailers and more for many of the agency's clients including Buena Vista Games, Codemasters, Gameloft, Game Trailers, Headplay, Knowledge Adventure, Konami, Kuma Reality Games, Square Enix, Vivendi Universal Games and WEBZEN.

"The manner in which the media secures information from us or directly from our clients can sometimes be difficult to navigate," said Dean Bender, partner of B/HI. "Offering journalists the most cutting-edge technology in the ever-changing professional environment confirms our commitment to the media's ability to access information. We're interested in making it easier for them, not harder."

Accessible from any major Internet browser, Games Press's Paladin Media Bank puts total control at journalists' fingertips. Eliminating the challenges traditionally faced by media on tight deadlines, Games Press's online system makes retrieval of key data and associated audiovisual content instantaneous. Registration is free and quick, and allows journalists full access to available assets 24 hours a day, 7 days a week.

"We're delighted to help support one of the top interactive entertainment PR agencies in its ongoing outreach efforts," said Scott Steinberg, operator of Games Press USA. "Our service is the perfect solution to help the press source information and assets on Bender/Helper Impact's vast range of clients."

About Bender/Helper Impact

Established in 1986, Bender/Helper Impact is considered to be the premier interactive entertainment public relations firm. Having represented a wide range of publishers, developers and games-related industry organizations for more than a decade, the agency separates itself from the field by combining strong relationships with both the enthusiast press and the mainstream consumer media outlets.

About Games Press USA

Games Press USA is the American arm of Games Press Ltd., which runs www.gamespress.com. Founded in 2000, www.gamespress.com is the games industry's leading online source of product information and assets, accessed daily by over 18,000 games journalists, retailers and distributors from more than 70 countries. Games Press also supplies the Paladin Media Bank virtual press kit system to a range of clients across the games industry.

For additional information, please contact:

Alison Kurtz, Bender/Helper Impact, alison_kurtz@bhimpact.com, (310) 694-3109

Scott Steinberg, Games Press USA, scott.steinberg@gamespress.com, (770) 381-1691

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