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Be.ez’s LArobe PSP - The new stylish, protective case for the Sony PSP

The ultimate fashion accessory for the PSP

For immediate release

For further information on Be.ez please visit: http://www.be-ez.com

Paris, France, 13 October 2005 - Be.ez, a leading designer and manufacturer of multimedia accessories in Europe and Asia, announced today that the LArobe PSP is a must have accessory for Sony PSP owners.

The LArobe PSP is a new pocket sized sleeve for the Sony PSP that closes with a zipped finish similar to a jewellery case, offering protection, originality and quality. The LArobe PSP was designed by Be.ez to efficiently protect the PSP without diminishing its original styling, providing a credible alternative to other monotone looking protective cases. The LArobe PSP is made in a soft, shape-memory material, ideal to fashionably dress your PSP in a 'couture' style while protecting it from day to day wear and tear.

Nicholas Cottard, CEO, Be.ez, commented: "LArobe is the ultimate ultra fashion accessory for the PSP. The PSP is designed for use on the go and is prone to some of life's little scrapes and scratches so it is essential that it is kept in good care. The PSP is a serious piece of portable gaming technology and deserves a stylish protective home which the LArobe PSP offers."

LArobe PSP - low resilience protective sleeve for your PSP in a trendy and unique design. The LArobe PSP uses low resilience polyurethane (LRPu) technology and offers robe protection thickness with an inner lip for maximum protection. The cases come in a variety of colours from bright pink to turquoise blue, apple green or black, providing a different and attractive product range.

Pricing and availability

The LArobe PSP are available now and can purchased online at www.be-ez.com

LArobe PSP - £14.95 inc VAT

Product reviews

For further information, or to request NFR units for review, please do not hesitate to contact dawn@ranieripr.com

About be.ez

Be.ez (be easy) is a French brand with a true international approach to design, and manufacture, in order to offer original solutions for 'mobile life'. The adventure of be.ez was born out of a simple observation: there does not exist today a real alternative to the austerity in the computer accessory market. Be.ez thus decided to specialise in the creation of products and accessories, both original functional and well designed. The best example of this innovative spirit: LEbag and LArobe

Contacts:

Client:

Samir Chaouche

Be.ez

Email: schaouche@be-ez.com

Tel: +33 (0) 698 00 52 32

Web: www.be-ez.com

Agency:

Dawn Andrews

Ranieri PR

dawn@ranieripr.com

Tel: 01296 468560

www.ranieripr.com

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