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BBC to make first Second Life broadcast

The BBC is to broadcast its first ever full programme in a virtual world this Friday, with the current affairs show The Money Programme looking at the businesses of Second Life and massively multiplayer online gaming.

The BBC is to broadcast its first ever full programme in a virtual world this Friday, with current affairs show The Money Programme looking at the businesse of Second Life and massively multiplayer online gaming.

Virtual World, Real Millions will be simultaneously broadcast on BBC 2 and at the Rivers Run Red Cinema in Second Life on Friday June 1 at 7pm GMT.

The programme looks at the growth of virtual worlds and will include comments from Philip Rosedale, creator of Second Life. It also features interviews with marketing company Rivers Run Red, which has amassed a multi-million pound turnover by trading inside virtual worlds, and the team behind Reebok's virtual stores. In addition, GamesIndustry.biz deputy editor Matt Martin will offer his views on Second Life.

David Solari, vice president of Codemasters online gaming is also interviewed discussing the recently launched The Lord of the Rings Online: Shadows of Angmar, and the programme will focus on issues such as gold farming and virtual crime.

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Ellie Gibson avatar
Ellie Gibson: Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.