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Battlefield 3 sales estimates up to 11m for first year

Star Wars: The Old Republic release expected in December

Analyst firm Cowen & Company is raising its first-year sales estimates for EA's Battlefield 3 from 8 million to 11 million.

The game, already benefiting from an extensive marketing campaign ahead of the October release, is seeing pre-order's "roughly comparable" to last's year's Call of Duty: Black Ops - a title that has so far sold over 20 million units worldwide.

Yesterday Electronic Arts began taking pre-orders for Star Wars: The Old Republic and announced a beta for September, ahead of a holiday release, causing shares in the publisher to take a slight dip.

"We would have expected this to be greeted as good news, since a 2012 launch appears unlikely, but the mildly negative reaction by ERTS shares yesterday suggests investor expectations for the game are quite high," commented Cowen & Company.

The firm now expects a launch for the anticipated MMO in December, rather than October.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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