FOR IMMEDIATE RELEASE
SANTA MONICA, CA – NOVEMBER 24, 2008 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Barbie® Horse Adventures™: Riding Camp is now available for Wii™, Nintendo DS™, PlayStation®2 computer entertainment system and PC.
In Barbie® Horse Adventures™: Riding Camp, players embark on an amazing summer adventure at the Roberts Stables. While learning to groom, feed, and care for their horse, players can take riding lessons across five different equestrian disciplines, explore a vast island, undertake time trials and join in fun tasks like gathering blueberries for a slumber party in the bunkhouse. Players can train, ride and jump with five different horse breeds, each with unique characteristics and abilities, as you undertake time trials and fetch challenges. You can even unlock stylish new riding outfits and earn medals and ribbons for outstanding performances.
Barbie® Horse Adventures: Riding Camp is available now for a suggested retail price of $39.99 on Wii™, $29.99 on PC and Nintendo DS™, and $19.99 on PlayStation®2 computer entertainment system. For more information about Barbie® videogames by Activision, visit www.activision.com.
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing Principles and focus on sustainable business practices. With global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.
BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2008 Mattel, Inc. All Rights Reserved.
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2008 Mattel, Inc. All Rights Reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.
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©2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.