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Bandai Namco to open London store

Update: Opening date set to August 18 for Camden Market store, the first of its kind outside of Japan

Update, July 20, 2023: The Bandai Namco Cross Store will open on August 18.

Original story, June 28, 2023: Bandai Namco will be opening a store in London this July.

Located in Camden Market, the Bandai Namco Cross Store is positioned as a "celebration of the physical market and Bandai Namco’s heritage as a worldwide entertainment company."

The store will be composed of six shops and is set to be an "interactive retail experience," where customers can "see, touch and experience’ characters, products, events."

It'll be the first Bandai Namco store outside of Japan and "offer a wide selection of high-quality Japanese character products from collectables, card games, figures, and everyday items," the announcement further said.

MD for Bandai Namco Amusement Europe John McKenzie commented: "Camden, London, is widely recognised as offering an eclectic mix of cultural products and art.

"It is the perfect location to launch our Bandai Namco Cross Store concept in the UK which combines our expertise in locations-based entertainment with a rapidly growing demand for IP and concepts originating from our group’s Japanese culture."

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Marie Dealessandri avatar

Marie Dealessandri

Deputy Editor

Marie Dealessandri joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016 at B2B magazine MCV. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack. GI resident Moomins expert.