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BAFTA – Be Part of It

Nintendo and Sony take their new releases to the big screen.

03/03/11 – BAFTA are partnering with IGN & VUE to bring gaming to the big screen, with the first-ever “BAFTA – Be Part of It” video games event at Vue Westfield, Shepherds Bush, London.

The free ticket-only event takes over the cinema on Tuesday 8 March and celebrates the build-up to this year’s GAME British Academy Video Games Awards.  BAFTA’s ‘Be Part of It’ event bring fans closer to the creative talent behind their favourite games, films and TV shows.

Gamers can apply for the limited FREE tickets at - and will get to see some of 2011’s most hotly anticipated games, as well as hear insider info direct from the developers.  After the presentation on one of Vue’s breathtaking “Extreme Screens” a hands-on area gives gamers a chance to be among the first to play Nintendo’s ground breaking 3DS handheld and launch titles, including Pilotwings Resort, as well as unreleased games such as Sony’s epic MotorStorm: Apocalypse in amazing 3D. 

One lucky audience member will scoop a pair of tickets for the Game British Academy Video Game Awards, taking place at the London Hilton on the evening of Wednesday 16 March. 

Due to age ratings, attendees will need to be over 18 and provide photographic ID on entry.

IGN are the official online promotional partner of this year’s GAME British Academy Video Games Awards and have a dedicated online hub at – - which will stream the awards ceremony live on Wednesday 16 March.


About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 4.5 million unique users in the UK, with a worldwide reach of 40 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.


The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York.  BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work.  For further information, visit

For more information contact:

Will Guyatt, PR Manager, IGN UK 0203 077 4006.  

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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating and