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Globalisation firm expanding to keep up with MMOs.

11 February 2011

Babel Media, the games industry’s leading outsource company, announced today that due to exceptionally strong demand it will be significantly expanding its in-house team specialising in globalising clients Massive Multi Player (MMO) games. “We have found that MMO client’s needs are quite specialised, both in the initial project and in handling live content updates. Needing large teams that go beyond just translation to full product globalization, building in-house expertise is critical for sustained success” said Babel’s Bruce Stamm, Vice President of Quality Assurance. In recent months Babel has worked on a wide variety of MMO games, for some of the biggest names in the industry, covering a variety of platforms and genres.

2010/11 has been a very busy year for Babel; in addition to expanding MMO services, the significant growth of the mobile gaming and apps market has resulted in major investments to Babel’s award winning QA services, restructuring the approach to continuously reduce  time to market and costs, without sacrificing the quality that today’s apps consumers demand. “With the interactive entertainment market increasingly moving to digital delivery, across a wide range of phones, handhelds, tablets, PCs as well as consoles, rapid turn around, technology enabled eServices are crucial”, added Keith Russell, Vice President of Sales and Marketing. “What you’ll see from Babel in the coming months, is not a ‘one size fits all’ approach of other outsourcers, but a focused understanding of each client’s needs”

"I am really delighted to have been in a position where we have been able to grow the company by over 20% in what is a very challenging market place" said Richard Leinfellner, CEO of Babel, he added "Babel’s philosophy is all about allowing our clients to focus on maximising the potential of their IP, via outsourced quality assurance and globalization services. Digital distribution, mobile gaming, apps and new controllers all add to the complexity of global deployment, we are there to ensure new opportunities are a benefit rather than a drain on our clients resources.”

For details contact, or call +44 1273 764100

Notes to Editor

Babel is the leading international provider of specialist services to the games and interactive entertainment industries. Founded in 1999, the company is part of the Quatrro Group which brings global scale and a strong financial backing. Babel has won Best Outsourcing Company at the Develop Industry Excellence Awards more times than any other company in recent years.

Babel provides outsourced services across all platforms of quality assurance testing, translation, audio recording, localised print, as well as mobile certification testing and mobile handset porting. Babel is an approved Microsoft, Sony and Nintendo QA test partner, as well as an official test house for Nokia, Java Verified and Vodafone. Babel works with all the major names in the mobile, handheld and pc, console games industry, including SCE, SEGA, Nintendo, Electronic Arts, Ubisoft, Microsoft, THQ, Warner Bros, Vodafone, Digital Chocolate, Glu, Gameloft, Nokia, Square Enix, Namco Bandai, Activision-Blizzard and Lucas Arts.  

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