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B-Boy – Hits The Streets

To the sound of a Hip-Hop and classic funk soundtrack Authentic B-Boy characters, including world famous Crazy LegsBattle for a dope adidas sponsorship deal

For immediate release

Press information

London, 11th October 2006 - Word up Are you ready to battle? Are you ready to join the legendary Crazy Legs, President of the infamous Rock Steady Crew, and become a b-boy to compete against the best? Well, now you can as B-Boy has arrived and is out now on PSP® (PlayStation®Portable) and PlayStation®2 - PEACE!

Developed by Freestyle Games, B-Boy allows you to battle through an authentic Hip-Hop scene, challenging the world's best b-boys on the world's greatest stages - and hopefully take home an in-game adidas sponsorship along the way.

The first and only authentic b-boy title on PSP stays true to the spirit of b-boying thanks to the wireless functionality - giving you the freedom to battle on the move - anytime and anywhere - just as B-Boy competitions were meant to be. Featuring real life Hip-Hop characters, every in-game move is motion-captured from the experts, including moves taken from world famous Redbull athlete, "Crazy Legs", who also acts as game MC and end of level boss. Battling around the world, B-Boy features real locations and events, accompanied by the sound of a licensed Hip-Hop and classic Funk soundtrack, with each track being selected by the b-boys featured in-game.

Progress through the ranks by taking on the world's greatest B-Boy personalities, and pull off unique moves and outrageous combo's to become number one. Key game features include:

12 fully licensed motion-captured competitive B-Boys from Europe, Asia and North America

21 authentic world wide locations including Freestyle Sessions, UK B-Boy Championships and the Rock Steady Crew Anniversary

37 licensed Hip Hop and classic Funk tracks

Customise your B-Boy with full character personalisation - winning battles allows you to kit yourself out with the latest adidas clothing

Advanced control and animation system allowing full control of your characters power moves, stylish freezes and flare driven combo's

The world's most respected B-Boys and girls have been involved every step of the way to bring the most authentic B-Boy experience straight to PSP and PlayStation 2.

From motion captured real-life moves to licensed tracks, notorious b-boy venues through to street wear, B-Boy brings the battle to you, for you to take it where you want.

Check out the game website and let Crazy Legs himself take you through the making and breakin' of B-Boy!

URL: www.bboythegame.com

ENDS

Notes to Editors

For more information contact your local PR manager

About PSP (PlayStation®Portable)

PSP (PlayStation®Portable) is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation®2, PSP features a 4.3 inch widescreen, high-resolution TFT display. The PSP system's storage medium - UMD (Universal Media Disc) - is a compact yet high-capacity (1.8GB) optical disc. With a wide range of accessories and connectivity options, including Memory Stick Duo, USB 2.0, IR port and Wireless (WLAN) functionality, PSP is the new entertainment platform from Sony Computer Entertainment.

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, sales and marketing of PS one®, PlayStation®2 and PSP hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes games software for the three formats, and manages the third party licensing programmes for these formats in the PAL territories. At the end of December 2005, over 40 million PS one® consoles had been shipped across these PAL territories, over 102 million worldwide. Between its European debut on 24 November 2000 and the end of December 2005, over 37 million PlayStation®2 consoles have been shipped across the PAL territories, over 100 million worldwide, making it one of the most successful consumer electronic products in history. Between the launch of PSP in Japan in December 2004 and the end of December 2005, over 5 million PSP systems have been shipped across the PAL territories, over 15 million worldwide.

More information about PlayStation® products can be found at www.playstation.com and www.yourpsp.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation and the PlayStation logo and PS one are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About FreeStyleGames Ltd.

FreeStyleGames is one of a new wave of groundbreaking European development studios. Founded in 2002 by a highly talented and experienced team, the company is re-inventing independent development. FreeStyleGames employ ambitious people and encourage fun & adventurous lifestyles to delivering fresh, original & innovative console intellectual property for a new mass market audience. FreeStyleGames is based in Warwickshire, UK and currently employs over 30 staff.

More information about FreeStyleGames can be found at http://www.freestylegames.com

About Crazy Legs

More information about Crazy Legs and the Rock Steady Crew can be found at http://www.rocksteadycrew.com/

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