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Avalon Heroes

Open beta phase entered.

Munich, Germany, January 15, 2010

The Open Beta phase of the free-to-play online strategy game Avalon Heroes is in full swing, and the gamers are thrilled. As of January 12, all players registered at www.alaplaya.net can throw themselves into breathtaking battles for approximately ten days.

Ambitious testers who secured a copy of the client at www.avalonheroes.alaplaya.net or one of the partnering websites receive a multitude of new contents and features. Six new heroes, the battle mode map "Swamp of the Immortal", and the third gripping chapter on the side of Oriens and Aeonia in the fantastic scenario mode are now available in the fantasy world.

Moreover, games publisher burda:ic and the Electronic Sports League are going one step further: As soon as January 19, Avalon Heroes will be supported by the ESL, and players get to battle for great prizes in the "ESL Avalon Heroes 2on2 Open Beta Cup".

For more information, please visit the official teaser website www.avalonheroes.alaplaya.net.

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About alaplaya

The free multiplayer games portal offers high-quality games such as Audition Season 2, Fantasy Tennis-Season 2, S4 League, or Florensia. More titles, such as Land of Chaos Online (LOCO) and Avalon Heroes, are being prepared for release. More than 3,5 million users are already playing alaplaya games.

The portal is provided in eight languages; the games are available all over Europe, including Turkey. Some can also be played in Russia, as well as North and South America, at www.alaplaya.net.

alaplaya offers numerous community features such as user search, blogs, chat & forums, and a special avatar system. All games can be obtained and played for free. Only valuable virtual goods for customizing avatars in the game, and some special items, are purchased and paid for in the shop. Users sign on at alaplaya only once for a central login to all games.

About burda:ic

burda:ic GmbH specializes in online PC games, and markets and maintains so-called Massively Multiplayer Online Games (MMOG) - e.g. Ragnarok Online, Florensia, and Hello Kitty Online - throughout Europe including Turkey, Russia, as well as North and South America. burda:ic also establishes interactive gamer communities such as alaplaya.net or sanriotown.com. For Hubert Burda Media, the gaming industry constitutes a key medium for appealing to young target groups. www.burda-ic.com

Press contact:

Gärtner PR

Dirk Gärtner

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 89/30766856

Mobile: +49 151-15166249

E-mail: dg@gaertner-pr.de

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