Avalon Heroes

- to be published immediately -

Munich, Germany, June 24, 2010

Avalon Heroes is set to continue with more gaming fun than ever before! With its latest patch, burda:ic not only provides DotA fans with two new heroes, but also adds a tough-as-nails arena mode which makes for a whole new gaming experience: Alongside its mission, battle, adventure and scenario modes, the free-to-play online RTS RPG now also includes an option where players confront powerful monsters in an arena and strive for the most valuable of treasures. And there is even more in store with the new update: DotA players can also look forward to new, individual costumes.

Avalon Heroes just got tougher than ever: The arena mode provides a multitude of challenges, and a plethora of rewards await on the path to the ultimate boss fight. In the brand new game mode, players need to eliminate four enemies in different rooms within a given time in order to acquire rare "treasure boxes", and finally win the grand jackpot. Moreover, DotA fans now also get to plunge into gripping battles with new heroes Masamichi and Teolia. Masamichi is a close-combat expert fighting for Oriens, and has mastered some devastating attack skills. On the side of Aeonia, Teolia is a skilled new female long-distance fighter who has mastered the art of blocking enemy attacks. Finally, six heroes now present themselves in new outfits: The new costumes make Raiksha, Ignes, Takiru, Keias, Jarje and Neklit appear more unique than ever on the battlefield.

For more information regarding Avalon Heroes, please visit the official website www.avalonheroes.alaplaya.net. The current game client, including the latest update, can be downloaded free of charge from www.avalonheroes.alaplaya.net/download.

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alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, LOCO - Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

ESL:

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de