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Avalon Heroes

Free-to-play online RTS/RPG enters open beta.

- to be published immediately -

Munich, Germany, January 12, 2010

The games publisher burda:ic today launched the Open Beta phase of the gripping free-2-play online RTS RPG Avalon Heroes. All adventurers who registered at www.alaplaya.net will now be able to participate in breathtaking battles for approximately ten days, taking the side of either Oriens or Aeonia. Ambitious testers will profit from an augmented EXP rate, allowing them to proceed faster in the game. However, to give everybody an equal chance, all characters, their game progress, and the increased EXP rate will be reset when the game is officially released in February of 2010. Avalon Heroes is also closely associated with the Electronic Sports League (ESL) because, in the future, burda:ic will sponsor Europe-wide tournaments, leagues, and events.

For more information, please visit the official teaser website www.avalon.alaplaya.net.

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About alaplaya

The free multiplayer games portal offers high-quality games such as Audition, Fantasy Tennis-Season 2, S4 League, or Florensia. More titles, such as Land of Chaos Online (LOCO) and Avalon Heroes, are being prepared for release. More than 3,5 million users are already playing alaplaya games.

The portal is provided in eight languages; the games are available all over Europe, including Turkey. Some can also be played in Russia, as well as North and South America, at www.alaplaya.net.

alaplaya offers numerous community features such as user search, blogs, chat & forums, and a special avatar system. All games can be obtained and played for free. Only valuable virtual goods for customizing avatars in the game, and some special items, are purchased and paid for in the shop. Users sign on at alaplaya only once for a central login to all games.

About burda:ic

burda:ic GmbH specializes in online PC games, and markets and maintains so-called Massively Multiplayer Online Games (MMOG) - e.g. Ragnarok Online, Florensia, and Hello Kitty Online - throughout Europe including Turkey, Russia, as well as North and South America. burda:ic also establishes interactive gamer communities such as alaplaya.net or sanriotown.com. For Hubert Burda Media, the gaming industry constitutes a key medium for appealing to young target groups. www.burda-ic.com

Press contact:

Gärtner PR

Dirk Gärtner

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 89/30766856

Mobile: +49 151-15166249

E-mail: dg@gaertner-pr.de

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