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Downloadable casual game with a fairy theme.

CAMPINAS, SP and Kansas City, MO - June 23, 2009 – Game developer Overplay in partnership with digital media publisher UCLICK, announced today the release of Avalon, a new downloadable PC game for casual players. The game is the first fairy-themed real-time simulation with a virtual world sure to capture the imagination of all casual gamers and Virtual Village lovers.

In Avalon, the player assumes the role of a novice Fairy Queen who receives a special mission: go to the mythical world of Avalon, occupy the island and find the four elements capable of restoring the magic of the Fairy Kingdom.

The game is a real-time simulation with a persistent world, which means that the fairy world keeps working even when the player is not playing it. This special feature allows the player’s fairies to keep gathering resources, doing magic or researching when the player is not playing it in order to have the fairy society grow. Besides the traditional real-time simulation, Avalon includes four mini-games which the player can use to improve the fairy’s skills.

During the adventure, the player passes through four different areas of the game representing the elemental powers: Water, Air, Earth and Fire. Each one has a unique scenario full of challenges and fun.Game features:

• Real-time simulation game with a persistent world

• Days and Days of Gameplay

• 4 different areas and mini-games

• Outstanding art and scenarios

• Strong and immersive narrative

• Enjoy a relaxing experience in a magical island!

• Customization Play and Character Options

“Avalon is a beautiful game that immerses the player in a realm of magic and fantasy,” said Uclick CEO Douglas Edwards. “This is a fun family game, one that can be enjoyed by gamers of all ages.”

Avalon can be purchased online at and


Overplay is a Brazilian game development studio that primes for fun gameplay experience and creativity, giving games more interactivity and making their graphics more attractive to consumers.

The company works with small, dedicated teams focused on platforms like Nintendo DS, Wii and PC -Downloadable. The Studio works with Tivola, uClick and Merscom for PC and NDS games.

The Studio is located at the high-tech pole of Campinas, São Paulo – Brazil. (GMT – 3:00)

For more information visit


UCLICK® is the leading digital entertainment provider of humor, comic strips, manga, graphic novels, editorial cartoons, and other content for desktop, web and mobile phones. Uclick is also the leading creator and distributor of crosswords, and other word and number puzzles. Partners featuring Uclick content include the leading consumer portals Yahoo!,, New York Times,,, CNN, USA Today, and AOL. Uclick features include the top brand franchises Garfield, Doonesbury, Calvin and Hobbes, Paul Frank, Teenage Mutant Ninja Turtles, TOKYOPOP, USA Today, Pat Sajak, Wyland, and many more. Uclick creative content and services are available through the website, U.S. mobile phone operators, the iTunes App Store, and other distributors worldwide. UCLICK, LLC is a division of Andrews McMeel Universal, the leading newspaper syndicate and publisher of humor books and calendars in North America.

For more information on Uclick, visit



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