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Australian games industry worth AU$ 110m

The Australian games industry is growing at a rapid pace, with employment in the sector growing 60 per cent over the past three years, according to a report by the Game Developer's Association of Australia.

The Australian games industry is growing at a rapid pace, with employment in the sector growing 60 per cent over the past three years, according to a report by the Game Developer's Association of Australia.

The Australian Electronic Game Profile Report reveals that the industry for the PAL region is now worth AU $110 million (EUR 65.5m) each year, and employs over 1600 people, 1350 of which are permanent staff.

Eighty per cent of the regions' total revenue is generated by the eight largest games companies, with each reporting annual revenues of more than AU $4 million (EUR 2.3m), with the top four companies reaching yearly revenues of over AU $10 million (EUR 5.9m).

Export revenues account for over 90 per cent of the total industry revenue, with the largest ten companies 80 per cent export orientated.

The report also found that 85 per cent of Australian games companies develop their own IP, with 80 per cent self-funding, 30 per cent relying on external funding and 20 per cent collaborating on projects. However, the report also found that only 20 per cent of projects that began by developing original IP made it to market.

Looking towards the future, 90 per cent of game companies in Australia expect to grow over the next three years, with 70 per cent hoping to increase development in original IP over the same period.

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Matt Martin avatar

Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.