Attention All TV and Game Lovers
The Apprentice Los Angeles ships May 1, 2007. Will you be the next apprentice?
Los Angeles, CA April 20, 2007 -- Legacy Interactive®, a leader in TV games, today announced the release of their television reality game -- The Apprentice Los Angeles. The game's release coincides with the finale of the hit television show's sixth season and is available at Legacy's popular game portal, www.legacygames.com. The Apprentice Los Angeles will be distributed by ValuSoft, a division of THQ Inc., and ship on May 1 to all major retailers for $19.95. It will also be sold via all major downloadable game portals, including Yahoo! Games, Big Fish Games and RealArcade.
The Apprentice Los Angeles showcases a twist on time and resource management games, with multiple environments requiring unique game strategies. Players learn to master skills, manage their time efficiently, make sure they have sufficient inventory, work with others and act quickly and confidently in the boardroom. Depending on how players perform in the main tasks, they may end up in the boardroom, where they must combine memory and strategy in order to avoid that infamous phrase: "You're Fired!" The opponents' performance is directly related to how well the player has performed in the rest of the game. Players "strut their stuff" in such iconic Los Angeles venues as an upscale hotel in Hollywood, a sushi bar downtown, a fancy Beverly Hills boutique and beach-front property in Santa Monica. The Apprentice Los Angeles stars the famous members of the Trump family -- Donald, Ivanka and Don Jr. -- as well as 12 of the most memorable contestants from the hit show.
We are very proud of our association with The Apprentice TV show and its incredibly talented creator, Mark Burnett, our new retail distributor, ValuSoft, and our technology 'enabler,' Intel Corporation
Additionally, Legacy Interactive worked closely with Intel Corporation to optimize The Apprentice Los Angeles for mobile gamers, adding new features into the game such as battery life and wireless connection monitoring and capping the frame rate in order to conserve battery life.
"Mobile gaming is a rapidly growing trend and together, Intel and Legacy Interactive are working to enhance the mobile game experience," said Erik Reid, Mobile Marketing Director for Intel's Mobile Products Group. "Gamers using laptops featuring Intel® Centrino® Duo processor technology will now be able to monitor battery power and their wireless connection while playing so they no longer have to guess at how much time they have left or if they are still connected."
"We are very proud of our association with The Apprentice TV show and its incredibly talented creator, Mark Burnett, our new retail distributor, ValuSoft, and our technology 'enabler,' Intel Corporation," said Ariella Lehrer, President of Legacy Interactive. "We believe that Legacy has created yet another innovative game that adds unique gameplay to a proven genre, one that will appeal to casual gamers and TV fans alike."
About the Show
"The Apprentice" premiered Jan. 8, 2004, and immediately became a cultural phenomenon, scoring the highest ratings for any new series introduced throughout the 2003-04 season. "The Apprentice" resumed its hot streak in the fall, delivering the strongest 18-49 ratings of any unscripted series through the first half of the 2004-05 television season and the #3 18-49 average among all series. The hit show also continues to deliver the strongest concentration on primetime network television of upscale viewers in such key categories as adults 18-49 living in homes with incomes of $75,000 and more.
"The Apprentice" is produced by Mark Burnett Productions with Trump Productions. Mark Burnett, Donald J. Trump and Jay Bienstock are executive producers.
About Legacy Interactive®
Legacy Interactive is a dynamic leader and seasoned innovator in the world of casual gaming. Entertaining customers since 1998, the company has built a reputation for developing intelligent, realistic and entertaining games for a broad audience. Located in Los Angeles, Legacy is well-known for its TV branded games such as Law & Order and The Apprentice, as well as for its popular simulation games such as Pet Pals: Animal Doctor, Emergency Room, and Zoo Vet. In June, 2006, Legacy launched a downloadable game portal at www.legacygames.com, from which customers can "try before they buy" more than 500 different casual games. Featuring innovative community tools, Legacy's members can read and write reviews and share "Playlists" of their favorite games while perusing the popular site. Legacy has ongoing distribution, marketing and content strategic partnerships with a number of companies, including Mark Burnett Productions, Universal Consumer Products, Ubisoft, Mindscape, Scholastic and Prentice Hall, as well as all the major downloadable game portals, such as Yahoo, RealArcade, Big Fish Games and others.
Legacy Interactive can be found on the Web at www.legacyinteractive.com.
For More Information:
Press Contact: Charlie Duldulao
+ 1 (213) 895-7600 x123