If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

AT&T SCORES GOLD IN THEIR FIRST-EVER ADVERGAMING CAMPAIGN

Game Trust Delivers 87,000 Hours of Dedicated Brand Exposure for AT&T in Weeklong Online Pool Tournaments

FOR IMMEDIATE RELEASE

Telecom Leader Taps the Burgeoning Online Gaming Sector to Debut New Branding and Logo

New York, NY - April 18, 2006-Game Trust, the leading infrastructure provider for premium online casual games, today announced the results of AT&T's first-ever advergaming campaign. Designed and implemented by Game Trust, in conjunction with media buying agency Oridian, the AT&T campaign generated more than 87,000 hours of dedicated brand exposure for the telecom leader, far surpassing AT&T's campaign goals.

Coinciding with the Winter Olympics, the advergaming campaign was conceived to maximize consumer time with AT&T's new branding and logo. Game Trust created multiple, branded online pool tables and tournaments, including 8-Ball, 9-Ball and Snooker, available exclusively on Miniclip.com, the world's largest dedicated online gaming destination. The weeklong tourneys featured a powerful AT&T presence through:

· Banner Advertisements

· Sponsored Navigation

· Sponsored Logos

· Branded Tournament News-"AT&T Presents"

· Embedded Branding-"New AT&T Logo on the Pool Table Tops"

As the leader in the exploding online casual games marketplace, Game Trust offers a singular point of entry to literally hundreds of millions of engaged gamers. Powering three of the world's five largest gaming portals-and with a direct-to-consumer reach of nearly 100,000-Game Trust offers advertisers customized and scalable solutions that allow them to forge emotional and sustained connections with audiences of all sizes.

"Our promotion with AT&T yielded 7.8 minutes per user per game of intense interaction with the brand," said Adeo Ressi, CEO of Game Trust. "We're excited to over-deliver on expectations and to put another nail in the coffin of the 30-second TV spot."

About Game Trust

Founded in 2002, Game Trust (www.gametrust.com) is the economic engine of innovation in games with the leading platform for premium game play. The Game Frame platform is the industry standard for deploying community and transactions within online casual games. Licensed by leading distribution outlets worldwide, the platform reaches an audience of tens of millions of gamers each month. Award winning games, such as "Shroomz," are released by top developers on the platform to reach millions of players with new premium play models. The Company is venture backed with offices in New York and Denmark.

###

Contact:
The Morris + King Company
Andy Morris / Lane Buschel
212-561-7465 / 212-561-7454
andy.morris@morris-king.com
lane.buschel@morriis-king.com

Author
GamesIndustry International avatar

GamesIndustry International

Contributor

GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.