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ATARI'S PAN-EUROPEAN EUROSPORT DEAL MEANS GAME, SET AND MATCH FOR FANS OF TOP SPIN

Formidable Mixed Doubles Pairing of Atari and Eurosport Offers Great Prizes to Promote the Best Ever Tennis Game, Coming to PC this October

LONDON, UK - 22 October 2004 - Atari announce a deal with Europe's leading sports channel, Eurosport, to promote the forthcoming personal computer release of sporting video game classic, Top SpinTM, due for release on PC across Europe on October 29.

The campaign, which starts today, takes the form of promotional TV spots on the Eurosport channel, and click-through banners on www.eurosport.com. Viewers and surfers are directed to the promotional microsite where great prizes can be won by the more attentive tennis fans amongst Eurosport's 21 million daily viewers. From now until the middle of December, visitors to the microsite will have the chance to answer 3 tennis related questions. Those who know their backhands from their double faults and answer the questions correctly will automatically be entered into the prize draw for a chance to win.

The mouth-watering prizes on offer are:

  • Samsung Sync Master SM193P TFT monitors - cutting edge, ergonomically designed and the official TFT monitor of the World Cyber Games.
  • MSI RX8000 Pro-VTD256 graphics cards - a high end piece of hardware which opens up a whole new world of 3D gaming.
  • Copies of Top SpinTM for personal computer - publisher Atari's PC version of the acclaimed classic, already widely revered as the best tennis video game, bar none.

The microsite can be accessed through www.eurosport.com/gamezone.

Atari has forged links with Microsoft®, publisher of Top SpinTM for the XboxTM video game system from Microsoft, to publish the version for Windows PC. Top Spin for personal computer goes on sale across Europe on 29 October 2004.

-ends -

About Infogrames Entertainment and Atari:

Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).

The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.

The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Unreal Tournament, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Mission Impossible from Paramount, Men In Black, Superman, Matrix, Terminator and Dragon Ball Z).

For more information: http://www.atari.com

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