Atari Unveils Groundbreaking GamersFirst Program
NEW YORK, NY - May 10, 2006 - Atari, Inc.
(Nasdaq: ATAR), one of the world's most recognized brands and
leading third-party video game publisher, today announced one
of the industry's most aggressive pricing programs,
GamersFirst (http://us.atari.com/gamersfirst). The two-fold,
consumer-oriented program will begin on June 1st at
participating retailers and will include a new price point of
$19.99 on all existing console titles for PlayStation®2
computer entertainment system, Xbox video game and
entertainment system from Microsoft, Nintendo
GameCube, and Game Boy® Advance as well as all
existing Windows titles (excluding the recently launched
Dungeons & Dragons Online). Additionally, all Windows
titles included in the program will be available for
immediate download at Valve and Direct2Drive, also for
$19.99. Titles offered in the on-going GamersFirst program
include fan favorites such as Dragon Ball Z®: Budokai
Tenkaichi, Driver: Parallel Lines, Marc Ecko's Getting Up:
Contents Under Pressure, and the award-winning Indigo
Prophecy.
"Atari is committed to providing great gaming experiences to
the largest possible audience," said Atari, Inc. Chief
Executive Officer Bruno Bonnell. "With our GamersFirst
program, Atari is taking another step forward to make our
unique catalogue of games more accessible to everyone. We are
proud to announce our unique GamersFirst $19.99 program and
reaffirm our commitment to consumers."
For more information about GamersFirst, please visit http://us.atari.com/gamersfirst.
About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops
interactive games for all platforms and is one of the largest
third-party publishers of interactive entertainment software
in the U.S. The Company's 1,000+ titles include hard-core,
genre-defining franchises such as DRIVER, The
Matrix (Enter The Matrix and The Matrix: Path of Neo),
and Test Drive®; and mass-market and children's franchises
such as Nickelodeon's Blue's Clues and Dora the
Explorer, and Dragon Ball Z®. Atari, Inc. is a
majority-owned subsidiary of France-based Infogrames
Entertainment SA (Euronext - ISIN: FR-0000052573), the
largest interactive games publisher in Europe. For more
information, visit www.atari.com.
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"forward-looking statements" that are made pursuant to the
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and related product release schedules; inability to secure
capital; loss of our credit facility; adapting to the rapidly
changing industry technology, including new console
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the Company's quarterly net revenues and results of
operations based on the seasonality of our industry; the
termination or modification of our agreements with hardware
manufacturers; and other factors described in our SEC
filings, including our Annual Report on Form 10-K for the
year ended March 31, 2005 and our quarterly reports on Form
10-Q, as amended.
The Company undertakes no duty to update any forward-looking
statements to conform the statement to actual results or
changes in the Company's expectations.
® 2006, Atari, Inc. All rights reserved. ATARI, the ATARI
logo, and classic Atari game titles and logos are trademarks
or registered trademarks of Atari Interactive, Inc. or its
affiliates.
""PlayStation" and the "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc
Game Boy Advance and Nintendo DS are trademarks of Nintendo.
® 2004 Nintendo.
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