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Atari, Inc.'s "TestDrive Unlimited - Build An Official Trailer" Contest Going Strong With 500 Entries Created During First Week

Who: Atari, Inc. and IGN Entertainment, Inc announced the "Test Drive Unlimited - Build an Official Trailer" contest on July 24. In one week more than 500 entries were submitted - and there's still time to enter!

What: The "Test Drive Unlimited - Build an Official Trailer" contest invites all gaming and racing fans to build and submit a trailer online for peer review. The resulting grand prize winner will have their submission deemed and used as an official trailer for Test Drive Unlimited.

Test Drive Unlimited is the ultimate lifestyle and automotive gaming experience packed with the world's most luxurious vehicles, incredible customization options, unique character personalization, more than 1000 miles of diverse photo-realistic Hawaiian terrain, a challenging single player game and a host of online options with M.O.O.R.: Massively Open Online Racing, which enables gamers to interact with thousands simultaneously. The game offers 90 licensed vehicles - cars AND bikes - from exclusive manufacturers that are fully customizable with unrivalled interior and exterior details and functions. Car packs featuring six or more vehicles, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox Live® Marketplace for the Xbox 360 video game and entertainment system from Microsoft. Test Drive Unlimited will be available September 5, 2006 for Xbox 360 and on PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and Windows platform in the fall.

Where: To enter, visit the IGN web site during the contest period by going to or clicking through via the contest link on or

How: Choose from hundreds of video clips, music and sound effects, and limitless text options to develop a trailer. Click and drop assets into a provided timeline for inexhaustible combinations.

When: The "Test Drive Unlimited - Build an Official Trailer" contest officially began at 12:01 am PST July 25, 2006 and ends at 11:59 pm PST on September 5, 2006. For full details and official rules please log on to

Contact: Alissa Bell Stephanie Schopp

Atari, Inc. Tinsley-PR (for Atari)

(212) 726-4217 (323) 660-2163

Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos, and the Xbox Live logo are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries.

"PlayStation", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo may be required (sold separately). Online play requires internet connection and Memory Card (8MB) (for PlayStation 2) (each sold separately). The Online icon is a trademark of Sony Computer Entertainment America Inc. "Sony Computer Entertainment America takes no responsibility for this offer."

All other trademarks are the property of their respective owners.

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