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Atari Inc. Celebrates Design Week 2006 With Test Drive(R) Unlimited's "Be A Car Designer" Contest

Who: In recognition of Design Week 2006, Atari, Inc. announces the "Test Drive Unlimited - Be a Car Designer" contest.

Test Drive Unlimited is the ultimate lifestyle and automotive gaming experience packed with the world's most luxurious vehicles, more than 1000 miles of diverse photo-realistic Hawaiian terrain, a challenging single player game and a host of online options with M.O.O.R.: Massively Open Online Racing, which enables gamers to interact with thousands simultaneously. The game offers more than 100 licensed vehicles - cars AND bikes - from exclusive manufacturers that are fully customizable with unrivalled interior and exterior details and functions. Test Drive Unlimited will be available in September 2006 for the Xbox 360 video game and entertainment system from Microsoft and the Windows platform.

What: Car enthusiasts, novice designers, gamers and artists are invited to create an image of their dream concept car for the "Test Drive Unlimited - Be a Car Designer" contest. The Grand Prize Winner will have their car design implemented into Test Drive Unlimited as a fully functioning 3D vehicle driving alongside the world's most recognizable cars such as the Lamborghini, Ferrari and Aston Martin. A monetary prize of $2,500 will also be awarded to the winning designer. All entrants are encouraged to draw on their fresh imaginations and invent original inspired vehicles that may be seen by millions.

Become a part of this incredible world by entering the "Test Drive Unlimited - Be a Car Designer" contest and earn your rightful place beside the world's most magnificent vehicles.


When: The "Test Drive Unlimited - Be a Car Designer" contest officially begins at 12:00:01 am EDT May 18, 2006. All entries must be received before 11:59:59 pm EDT on June 30, 2006. The voting period begins at 12:00:01 am PDT July 1, 2006 and ends at 11:59:59 pm PST July 10, 2006. The Entry with the highest combination of number of votes and overall rating at the end of the voting period is the grand prize winner of the Contest. For full details and official rules please log on to

Contact: Stephanie Schopp
AEG (for Atari)

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