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AT New Media Makes Key Appointment To Management Team

Brand & Licensing Company Appoints Simon Kay As Business Development Director

For Immediate Release:

London, UK, May 8th.
AT New Media, the branding and licensing experts today appointed Simon Kay, an experienced professional in the interactive games licensing sector as Business Development Director.

Simon's responsibilities within AT New Media will cover all business development activities on a global basis, with a particular focus on the brand and sports sectors.

The addition of Simon to the AT New Media team further establishes the company's position as the leader in the rapidly evolving new media licensing market, where the mobile, Internet, digital interactive television (DiTV) and videogames markets are all experiencing sustained global growth.

Simon is known throughout the licensing and interactive industries for his work with Licensing Management International where he managed the company's New Media department. Simon has vast experience in licensing domestic and worldwide interactive rights for videogames and interactive properties.

Simon also has worked extensively with the development of new media strategies for third parties who wish to enhance their product offerings via the strategic acquisition or sale of intellectual property rights. This has included projects as diverse as PC titles for the Art Attack TV series, through to image rights valuations for professional sportsmen and athletes.

AT New Media offers a comprehensive range of licensing, branding and merchandising services to companies throughout the mobile, interactive and new media sectors.

The company also offers a comprehensive range of support services to content publishers, brand owners and merchandise licensees.

Simon Kay, commenting upon joining AT New Media says, "The new media market has been crying out for an experienced branding and licensing company. AT New Media is that company and I am delighted to be joining such a great team. The interactive and new media markets can be a minefield for licensors and licensees alike and many are not exploiting the full potential of the opportunities that are in front of them. The dedicated service AT New Media offers is second to none."

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Notes To Editors:

About AT New Media
AT New Media is a branding and intellectual property consultancy, offering a comprehensive range of services to brand owners, content providers and merchandise licensees.

AT New Media is positioned at the junction where new media meets brand licensing, offering a high level of expertise and experience in some of the most rapidly evolving new interactive platforms including mobile phones, the Internet, Digital interactive TV (DiTV) and videogames.

AT New Media was formed in 2006 from the merger of Mobile Brands and AT Merchandise, two of the most successful licensing organisations working within the new media markets.

AT Merchandise achieved worldwide recognition with licensed merchandise for The Annoying Thing aka Crazy Frog. The first character to emerge from new media into the mainstream. Mobile Brands has worked with many of the world's leading new media entertainment publishers, intellectual property owners and brands, including American Greetings, Disney, Games Media, Blaze, Player X, Waterfront Entertainment/ Denki, Activision, Granada TV, Beano & Dandy, Scalextric, Race Of Champions and many more.


AT New Media
Paul Comben

Brian Baglow
M: +44 (0) 7747 792247

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